It is shaped by tension between structure and fluidity, function and emotion, order and disorder.
The brand described the show as a visual story shaped by tension: between structure and fluidity, function and emotion, order and disorder. The goal was to explore not just style, but identity through both fashion and collaboration.
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According to creative director Marco Falcioni in WWD, the team explored the BOSS archives “not from a garment point of view, but from the value point of view.” This led to a collection that pushed beyond traditional workwear, mixing formal tailoring with relaxed styling layered with emotional expression.
Tailoring was reworked into looser, more relaxed silhouettes. Shirts were worn unbuttoned and layered. Women’s looks included oversized trousers and slouchy, silky tops. One standout was a backless, pocketed dress worn by model Amelia Gray.
The goal wasn’t to dress for work, but to explore how dressing down can still feel powerful.
Color choices were calm but bold, with tones like lavender blue, sandstone, mocha, and a deep brown called “Black Coffee.” In the texture side, matte fabrics were paired with glossy leather and satin to highlight the collection’s theme of contrast.
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The show’s design added another layer to the concept. The mirrored runway, created by artist Boris Acket, reflected the models as they walked, while a long, shimmering fabric floated above them. BOSS used this dramatic setup to show the balance between order and chaos exactly what Paradox was about.
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Leading up to the show, BOSS also collaborated with a group of international artists working with AI to build anticipation. According to the brand, creators Sybille de Saint Louvent, Andrés Reisinger, Joann, and Sasha Stiles each interpreted the theme in their own way, from digital textiles to poetic visuals. Their work added a multi-sensory layer to the collection’s message.
The show ended with K-pop star S.Coups of Seventeen wearing a sweeping dark brown leather trench, while front-row guests included David Beckham, Chloe Bailey, and Aaron Pierre. While the clothes still nodded to classic tailoring, the collection pushed BOSS into another territory: relaxed, more expressive, and open to interpretation.
Watch the show below:
