Gap is shifting gears this fall, focusing on relaxed silhouettes and easy-to-wear pieces.
Starring Grammy-nominated global pop star Troye Sivan, the American pop culture brand celebrates loose denim as both a fit and mindset through dance. Gap debuts its fall 2024 campaign, featuring dancers and artists showcasing its fall denim collection as a canvas for creativity. The campaign champions originality through fashion, music, and dance.
Titled “Get Loose,” the campaign stars Troye Sivan and the dance group CDK Company, with direction and choreography by Sergio Reis. Set to Thundercat’s viral hit Funny Thing, the film was shot by Dan Martensen, and reunites Sivan and Reis. It also features original choreography showcasing dancers in baggy and loose fit denim, inspiring free movement and personal style.
“This fall, we are celebrating Gap’s 55-year heritage in denim with a collection of loose styles that allow for self-expression,” said Mark Breitbard, president and CEO of Gap. “Our new campaign featuring Troye Sivan perfectly captures the spirit of this moment with an attitude that showcases the movement of our denim and delivers fashion as entertainment.”
Gap’s fall denim collection offers endless opportunities for self-expression. The performers showcase the versatility of Gap’s new denim assortment, styled in head–to-toe looks that celebrate both a fit and “get loose” mindset: Troye Sivan wears the Men’s Baggy Jean with the Supima Relaxed Tee in white.
The dancers wear a range of Gap’s new fall denim in seasonal washes and fits. Key styles include the women’s Baggy and Horseshoe Jeans, plus Men’s ‘90s Loose Jean, Baggy Jean, and Denim Cargos paired with classic tees, shirting, and utility pieces.
Born in South Africa and raised in Australia, Sivan is known not only for his unique sound, blending electro pop and smooth melodies, but also for his distinct style that perfectly reflects his personality and art. With a combined social media following of over 39 million, he has quickly become one of the most celebrated artists in recent pop culture and has built a captivated international fanbase that has followed him along his journey from actor to vlogger to award-winning musician.
“Being part of the Gap campaign and wearing their denim feels like a perfect fit. Dance has become a staple in my life, giving me confidence and a sense of timeless cool,” said Troye Sivan. “I’m honored to be part of something that embodies such effortless style and self-expression.”
Visit the following SSI-Gap stores and try on your next denim: Ayala Malls Manila Bay, Glorietta 4, Shangri-la Plaza Mall, SM Mall of Asia, SM Megamall, Trinoma, Alabang Town Center and Abreeza, Davao, or shop online at gap.com.ph. Follow @gapphilippines to learn more.
