Photography, art & drag: Chroma Hospitality gets behind Pride Month across its hotels and resorts

‘Happy to be’ is a campaign that promotes equality, inclusivity, acceptance, and support for the SOGIE bill.

Chroma Hospitality recently kicked off a series of events and exhibitions in celebration of Pride Month in June across all its properties: Crimson Alabang, Crimson Boracay, Quest Plus Clark, Quest Cebu, Quest Tagaytay and Timberland Highlands Resort.

These initiatives aim to promote equality, inclusivity, acceptance of the LGBTQ+ community in the Philippines, and to encourage support for the SOGIE (Sexual Orientation and Gender Identity and Expression) bill.

Chroma’s “Happy to be” Pride Month celebrations started at Crimson Alabang with “Humanizing SOGIE,” a photography and painting exhibit to raise awareness about the importance of legal protection and the rights of individuals of all sexual orientations and gender identities. Organized in collaboration with LGBTQ+ advocate QueenMelo Esguerra, the exhibit is a thought-provoking and visually captivating experience.

“Humanizing SOGIE” LGBTQ+ community
“Humanizing SOGIE” is a photography and painting exhibit by and for the LGBTQ+ community.

For the whole month of June, Café Eight at Crimson Alabang features a dinner buffet and drag show every Friday and Saturday. From a mouthwatering selection of international dishes to awe-inspiring drag performances, the restaurant will transform into a colorful space where laughter, applause, and sheer joy fill the air.

On June 2, Quest Plus Clark and Quest Cebu opened their own exhibits to foster understanding and acceptance of diverse identities and serve as a reminder of the ongoing need for social progress and equality.

“Happy to be” Pride Month launch at Crimson Alabang
At the “Happy to be” Pride Month launch at Crimson Alabang were (from right) Carmela Bocanegra of Chroma, Karen Davila, Queenmelo Esguerra, GM Arlene Tongco of Crimson Alabang, and JJ Duque of South Arts

Quest Cebu will host an unforgettable drag show tomorrow, June 10, headlined by the renowned and sensational drag queen Minty Fresh. Known for her impeccable artistry and captivating stage presence, Minty Fresh will deliver an extraordinary performance that will leave the audience in awe.

On June 23, Crimson Boracay will be transformed into a haven of pride and acceptance as it presents a spectacular drag show.

Macoy Avenilla “Happy to be” Pride Month launch at Crimson Alabang

“We are honored to be a part of Pride Month and to champion equality and inclusivity,” said Carmela Bocanegra, vice president of Sales and Marketing for Chroma Hospitality. “Through these events and exhibits, we aim to create spaces where everyone feels respected, valued, and celebrated for who they are. We are proud to collaborate with passionate individuals like QueenMelo Esguerra and Minty Fresh, who are trailblazers in advocating for LGBTQ+ rights and visibility.”

Von Carolino “Happy to be” Pride Month launch at Crimson Alabang

In addition, room packages are available in all hotels and resorts under Chroma Hospitality, including Crimson Alabang, Crimson Boracay, Quest Cebu, Quest Plus Clark, Quest Tagaytay, and Timberland Highlands Resort. These packages offer guests the opportunity to immerse themselves in a relaxing and inclusive Pride Month experience. Furthermore, a portion of the proceeds from these packages will be dedicated to supporting Love Yourself Inc., an esteemed organization committed to promoting HIV awareness and providing support services to the LGBTQ+ community.

“Happy to be” Pride Month launch at Crimson Alabang Drag Show

Join Chroma Hospitality’s properties this month as they celebrate Pride Month and support the SOGIE bill. For more information, event updates, and to book your room package, visit, and

The new lifestyle.