French photographer Arnaud Lajeunie captures Yonezu, an era-defining Japanese musician and artist, wearing the latest looks from Loewe.
Japanese musician Kenshi Yonezu’s multifaceted creative career spans beyond songwriting and performing, to illustrating his album covers and producing videos. With hit single Lemon setting the record for most played song in Japan and dominating Billboard Japan’s song of the year for two consecutive years, Yonezu has logged historic records in both domestic and international music scenes.
This year, he wrote Spinning Globe, the theme song for the latest Studio Ghibli film directed by Hayao Miyazaki, The Boy and the Heron.
Giving a rare glimpse into Kenshi Yonezu’s creative space, the campaign features the novels, comic books, and memorabilia that shaped his youth and creative identity.
Against a series of blurred backdrops, Yonezu appears alongside the new Puzzle Fold tote and wearing looks including metal angel wings protruding from a studded shirt, a twisted coat exquisitely crafted from soft nappa lambskin, and lace-up derby shoes with exaggerated round toes, a key detail that has become a Loewe signature.
The campaign is brought to life with pop-in spaces at Loewe Omotesando and Casa Loewe Tokyo until tomorrow, August 23, where the imagery and artisan-crafted metal wings from the FW23 runway is exhibited.
A nationwide takeover sees the campaign appearing across outdoor spaces, as well as the cover of Highsnobiety Japan with an editorial feature in the next issue, released September 1.
Creative director Jonathan Anderson says, “It’s an honor to collaborate with Kenshi Yonezu, one of the most influential music artists in Asia. I often explore themes of male sensibility in the collection, and I think the ambiguous, introspective energy of Kenshi’s music naturally resonates with this aspect of Loewe menswear. With Loewe celebrating 50 years in Japan, the timing is also perfect. We look forward to continuing this kind of meaningful cultural dialogue.”
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