The fashion brand is reportedly opening over 20 new shops globally, with “dozens more” in the pipeline. Will it open in Manila?
Coach, the same brand behind the Tabby bags and monogrammed totes, just opened The Coach Coffee Shop in Singapore. Located at Resorts World Sentosa’s new lifestyle hub Weave, it’s the brand’s first permanent café in the country, and it’s giving full-on fashion-meets-food fantasy.
This isn’t your usual mall coffee shop. The 35-seater space is designed like a retro New York deli designed with tropical plants, complete with house-baked bread, curated merch, and branded “C” ice cubes in your drinks.
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The menu focuses on comfort food
The food is simple and comforting. There’s the Reuben, a stack of corned beef, Swiss cheese, and sauerkraut on sourdough rye. The grilled cheese comes with tomato soup, and it’s made with three kinds of cheddar. There’s also a wagyu beef hotdog, served in a buttery brioche bun with chips on the side.
Weekends get a special treat with a cheeseburger made with two wagyu patties, red cheddar, curly fries, and a tangy house sauce. Definitely something to pencil in for a Sunday bite after shopping.
The SG-exclusive chilli crab soft serve
Only available at the Singapore branch, the sweet, spicy, creamy dessert topped with a crispy fried mantou stamped with the Coach logo sounds weird but we think it’s worth the try. Other soft serve options include a nostalgic peanut butter & jelly flavor. Ask for it in a cone, it comes embossed with Coach’s signature C, made fresh on a custom waffle press.
Drinks range from SGD$8 to SGD$9 and yes, they come with details designed for your IG Stories: chocolate “C” logos floating in hot drinks, orange popsicles shaped like the letter C, and even a viral strawberry matcha latte with whipped strawberry foam.
Bigger plans are currently “brewing”
According to a report from Business of Fashion, Coach is rolling out over 20 new shops globally in the next year, with dozens more planned after that. The concept was first piloted in Jakarta in 2024, followed by branches in Japan, Malaysia, Taiwan, China, and the US (at Tinton Falls, New Jersey and Austin, Texas) featuring branded coffee, themed snacks, exclusive merch, cakes molded to look like tiny Tabby bags and napkins printed with Lil Miss Jo, the café’s smiling coffee cup mascot.
The initiative is part of a broader retail strategy led by Coach creative director Stuart Vevers and Marcus Sanders, formerly of Ralph Lauren Hospitality. The cafés are part of a commercial strategy to increase “linger time” and attract younger consumers at a lower price point, a move that, according to Coach CEO Todd Kahn, goes beyond branding and is already proving profitable.
The Singapore location is just part of a broader rollout. There is also a Coach Bar pop-up in Keong Saik Road (A street in Singapore’s Chinatown), and by the end of 2025, a full-service Coach Restaurant is set to open in Jewel Changi Airport.
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So when’s it coming to Manila?
No word yet but since Coach is reportedly opening over 20 new cafe branches globally, with “dozens more” in the pipeline. Given Manila’s growing cafe culture and appetite for lifestyle retail, it wouldn’t be surprising to see a location open in Greenbelt or BGC in the near future.
Until then, if you’re flying to Singapore, this might be worth a quick detour especially for the chilli crab soft serve.
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