These beauty brands prove that great products and great design go hand in hand.
As makeup addicts can attest, there’s nothing quite as satisfying as opening a new beauty product—and there’s nothing quite as sad as having to ruin its pristine perfection in order to actually apply it. The struggle of deciding whether you want the beauty to be in the package or on your face is painfully real.
We know to never judge a lipstick by its tube, a moisturizer by its jar, or a serum by its bottle. Because sometimes, the best comes in tacky or boring packaging, and sometimes those superstar products come in elegant and ethereal packaging.
However, in this article, let’s focus on brands taking the feel-good factor of their products to another level. We gathered beauty finds killing it in the design realm. In fact, they’re so good, we guess you’ll want to leave them out on your vanity all the time.
Gucci Beauty
Gucci Beauty’s packaging is old-world glamour meets modern irreverence—a beauty line that doesn’t just sell products, but tells stories through scent, color, and self-expression. Since its bold relaunch under Alessandro Michele, and continuing to evolve today, the brand has blurred the lines between makeup and art, embracing individuality with every lipstick and eyeshadow palette.
Aesop
Aesop’s packaging is one of the most utilitarian out there—and that’s on top of glorious scents and its aesthetic appeal. The branding speaks of sophistication and subtlety. Their recyclable packaging materials are also in line with the global initiative of sustainability, which makes their products desirable to eco-conscious consumers.
Diptyque
Diptyque was created by a painter, a set designer and an interior designer, and it shows in the carefully crafted bottles and romantically designed labels. You’ve probably seen the brand’s candles and perfumes star in more shelfies and beauty video backgrounds that you can count. But once you get your first Diptyque product, you’ll understand it’s more than just a pretty face, it also meets your needs.
Sunnies Face
Another minimalist superstar, Sunnies Face is probably one of the most well-loved beauty brands in the country because of its modern aesthetic, color palette and design-forward approach. But they’re more than just a pretty face—the brand is also known for using innovative formulas and creating modern beauty staples at such an affordable price.
Charlotte Tilbury
Charlotte Tilbury’s designs still continue to captivate the beauty world with their luxurious packaging. Its signature gold and burgundy colors, combined with a vintage-inspired texture embody a luxury and feminine vibe. The products are packaged using a design that has magnetized closures and compact designs for convenience.
Tink
The award-winning design of Tink SuperFood for Face‘s packaging is a playful blend of practicality and visual storytelling. Each product comes in a small, clear plastic tub with a secure snap-on lid. What makes the packaging stand out is its bold use of imagery: vibrant illustrations of fruits and botanicals highlight the key ingredient—whether it’s avocado, pomegranate, coconut, or charcoal—instantly signaling the mask’s benefit.
Kevin Murphy
Inspired by the finest ingredients that nature has to offer, the Kevin Murphy range of shampoos, conditioners, treatments and styling products are used for high fashion runway looks with the added benefit of natural, beneficial ingredients, and its simple but colorful packaging shows exactly that. “When sourcing materials and ingredients, (we) are always looking for ways to reduce our products’ environmental footprint,” the company says.
