Visited by Manila’s style setters, the new boutique is a study in understated luxury.
Manila’s fashion landscape just became a little more romantic. French luxury maison Chloé has opened the doors to its very first boutique in the Philippines at Greenbelt 4. Known for its signature blend of effortless Parisian elegance and modern femininity, the opening marks a new chapter in the brand’s expansion across Southeast Asia—and a promising sign of Manila’s growing fashion clout.
Measuring 98 square meters, the new Manila boutique features earthy hues, natural materials, and gentle curves. The store feels both contemporary and timeless, echoing the very essence of Chloé. There’s a softness to the interior: limestone walls curve like a warm embrace, while mid-century inspired lounge seating invites guests to pause, connect, and explore the collection at their own pace.
The store houses leather goods, shoes, and accessories from the Spring-Summer 2025 collection, all brought to life under the creative direction of Chemena Kamali, whose vision of free-spirited femininity is shaping a new era for the Maison.
Photographed by David Sims, Chloé’s Summer 2025 campaign captures that golden-hour fantasy of sun, sand, and self-reconnection. Shot in a Mediterranean home designed by Savin Couëlle, the images evoke carefree femininity through flowing silhouettes, standout swimwear, and accessories designed for women who follow instinct over trend.
This same energy threads through Chloé’s Manila boutique. From the sculptural Bracelet Bag and minimalist Chloé Spinto the vintage reporter-style Camera Bag and the ballet-meets-boxing-inspired Kick Sneaker, the pieces reflect the brand’s evolving language: elegant, grounded, and forward-looking.
Related story: The artistic duality of women in Chloé’s Spring 2026 collection
Related story: Chic and comfy: Chloé’s winter 2025 collection feels like springtime
Manila’s fashion muses
For the Manila opening, Chloé shines a spotlight on its icons: the Woody tote, crafted from linen canvas with calfskin trims, is casual yet elevated. The Nama sneaker, launched in 2021, features sustainability and comfort with its lightweight recycled sole and hand-done blanket stitching, which takes 4.5 hours to complete, and is finished with subtle logo detailing throughout. And of course, the Maxime wedge sandals, with their wood-effect platforms and peep-toe TPU uppers, made several appearances at the boutique’s stylish launch.
Chloé’s arrival drew the city’s style-setters in full force. Dressed in pieces from the Summer 2025 collection, Heart Evangelista, Anne Curtis Smith, and Solenn Heussaff brought their signature flair to the evening.
Heart Evangelista completed her look with the Maxime Wedge Sandals, set on a wood-effect platform and featuring a transparent TPU peep-toe upper and Chloé Shells Earrings in vintage gold brass with two large shells in contrasting shapes and finishes.
Anne Curtis Smith wore the Maxime Wedge Sandals and accessorized with the Chloé Shells Dangling Earrings with vintage gold brass shell studs and chain tassels adorned with synthetic pearls, Chloé Shells Pendant Necklace, featuring layered chains with pearl-accented tassels and a signature logo plate.
Solenn Heussaff arrived wearing the Maxime Wedge Sandals and styled her look with Chloé Shells Earrings, mixing gold brass, and resin elements, and the Chloé Iconic Necklace, a vintage gold brass chain inspired by an archival belt with signature detailing that evokes the iconic “é” in Chloé.
Leading this next chapter for the brand is Chemena Kamali, Chloé’s Creative Director since October 2023. A Central Saint Martins alumna and former design director under both Phoebe Philo and Clare Waight Keller, Kamali brings two decades of experience and a deep understanding of the Maison’s legacy.
With her at the helm, and a new home now open in Manila, Chloé is once again proving that femininity—when led by instinct, optimism, and artistry—never goes out of style.
In the Philippines, Chloé is exclusively distributed by SSI and located Greenbelt 4, Makati.
