The show brought a fresh twist to the brand’s usual soft and romantic style.
Creative director Chemena Kamali stepped away from the label’s well-known boho look and introduced a colorful, vintage-inspired collection full of surprises.
The show opened with floral prints that felt straight out of the 1980s with pink roses, purple dresses, and micro shorts. Kamali focused on movement and shape by using lightweight cotton instead of fancy fabrics. There were no heavy linings or boning. Instead, she relied on draping, wrapping, and pleating to build volume and structure in a softer, more natural way.
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“I wanted to explore what couture could look like for Chloé,” Kamali explained in the show notes. The dresses felt light and easy, but still had drama and beauty in their shapes. The florals themselves were pulled from the brand’s archives, with prints dating back to the 1950s and ’60s. In those eras, florals moved from the polished elegance of Dior’s “New Look” in the ’50s to the bright, free-spirited “flower power” of the ’60s, before exploding into the bold, oversized patterns of the ’80s. Kamali borrowed elements from all three, mixing the softness of the ’50s, the playfulness of the ’60s, and the confidence of the ’80s then reworked them into pieces that feel made for now.
Kamali has been leading Chloé for two years, slowly shaping the brand into something that feels both true to its roots and true to her vision. In earlier collections, she often looked to the house’s past, especially the years Karl Lagerfeld spent designing for Chloé, from the mid-1960s through the early ’80s. His work defined much of the brand’s romantic identity: playful prints, and an effortless kind of femininity that set Chloé apart in Paris at the time. Kamali clearly shares that but this season, her own vision came through more strongly.
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She leaned into the skills she developed early in her career working under Alberta Ferretti. “I’m a 3D flou designer from the very, very beginning,” she said during a preview. “Draping is almost easier for me than sketching.”
Retro swim-inspired details also popped up with bags shaped like vintage swim caps and heels added a sense of fun and ease. It felt both nostalgic and refreshingly current.
As the show moved on, the bright florals gave way to softer Chloé neutrals: almond, sand, lemon, and coffee tones. Tailored blazers, straight-leg trousers, cropped blouses, and loose coats were present too but even with its structured looks, it felt light and natural.
By the finale, Kamali circled back to Chloé’s boho roots with tiered skirts, lacy blouses, and coats but with a more thoughtful touch. With SS26, Chloe showed that nostalgia and the present can bloom beautifully side by side.
Watch The Chloe Summer 2026 show below.
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