The model, entrepreneur, and new mother channels New York attitude and street style.
DKNY this week named Hailey Bieber as its new global face. The collaboration marks a fresh chapter for the brand that’s rooted in New York street style and redefined through Hailey’s lens: timeless, self-assured, and effortlessly cool.
A modern-day muse, Hailey brings a unique blend of quiet confidence, creative vision, and intuitive style that resonates worldwide. As a successful entrepreneur, model, new mother, and fashion force, she seamlessly bridges worlds — fashion and art, business and glamour— while remaining true to herself.
“We are excited to have Hailey as the global face of DKNY. Beyond her phenomenal success story, she has an aspirational yet relatable style that captures our brand ethos. Hailey gives off incredible energy through her attitude and style that captures the spirit of New York,” says Jeff Goldfarb, Executive Vice President of G-III Apparel Group.
Photographed by Mikael Jansson in a raw, industrial warehouse, the campaign pays homage to the city’s grit while highlighting Hailey’s natural ease. She wears pieces that reflect DKNY’s DNA — sleek tailoring, reimagined denim, and statement outerwear—all styled with her signature off-duty cool by Clare Richardson.
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A structured black blazer layered over a crisp white shirt and relaxed denim sets the tone for modern tailoring. A varsity jacket splashed with neon lettering taps into nostalgia while keeping one foot firmly in the present. Oversized plaid blazers, slouchy denim, and voluminous coats appear alongside body-contoured pieces, underscoring DKNY’s play with proportion. On Hailey, a faux-fur coat or brown leather bomber isn’t just outerwear — it’s the embodiment of polished street style.
Accessories complete the narrative. The new Hadlee Bag, the Paula Commuter Tote, and the archival Chana ’89 Bag become icons in their own right, paired with the ultimate New York emblem: the New York Yankees cap, now co-branded with the DKNY logo. Pops of the brand’s signature taxi-cab yellow weave through the imagery, linking the campaign to the city’s heartbeat.
Each look captures Hailey’s instinctive sartorial sensibility to mix past and present, pairing reimagined classics from the DKNY est. 1989 capsule with modern silhouettes from the seasonal collection.
Jacki Bouza, SVP of Global Marketing and Communications at G-III Apparel Group, says, “DKNY’s Fall 2025 campaign starring Hailey captures the brand’s timeless and iconic style, bringing New York’s energy to audiences globally.”
In the Philippines, DKNY is exclusively distributed by Stores Specialists and located at SM Mall of Asia and TriNoma. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
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