The deliberate ambiguity is a Loewe signature, a play on proportion, detail, and perception that’s mirrored in the collection itself.
Four familiar faces—Loewe global brand ambassador Yang Mi, and actors Greta Lee, Josh O’Connor, and Stéphane Bak—inhabit the space as if caught mid-thought, their worlds as carefully composed as the clothes they wear.
Photographed by Gray Sorrenti, the pre-Fall/Winter 2025 campaign continues Loewe’s ongoing exploration of the “character study”—cinematic moments suspended in time. In one frame, O’Connor leans into the sofa, pensive, his leather blouson and Featherlight Puzzle bag harmonizing with the grain of the upholstery.
In another, Bak stretches across a desk in quiet meditation, Puzzle in hand. Greta Lee looks downward, clutching the Madrid bag, while Yang Mi playfully obscures one eye with a cherry, her twisted dress and Amazona 23 cropped bag adding an edge of whimsy. Reflections of foliage blur the line between indoors and out, between reality and mise-en-scène.
All the talents are caught in cinematic situations that are slightly suspended and eerie. Are they rehearsing or studying their role? Are they academics immersed in the midst of research, or writers delving into an intense period of work? These domestic but mysterious situations highlight the idea of the collection building a wardrobe in a conversation between pattern and proportion.
This deliberate ambiguity is a Loewe signature—a play on proportion, detail, and perception that’s mirrored in the collection itself. Creative director Jonathan Anderson’s dialogue between body and garment takes shape in fluid silhouettes, ambitious tailoring, and the tactile interplay of florals and leather. Signature bags—the Puzzle, Madrid, Roll-top Backpack, and Ola—are reimagined in new palettes and materials, each with a distinct personality.
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Florals and leather, rethought
For womenswear, silk-blend taffeta tops and dresses bloom with scattered flowers in airy pastels, while viscose jersey pieces in deeper tones hint at after-dark intrigue. In menswear, softly blurred floral prints meet utilitarian cuts, a quiet study in contrasts.
Loewe’s leatherwork, a cornerstone since its founding in 1846 as a Madrid leather workshop, remains supple and light: nappa blouses, lambskin outerwear, generously cut jackets, and shirt-and-short ensembles designed to move between indoors and out.
The Puzzle turns 10
This year marks the 10th anniversary of Loewe’s most recognizable bag. To celebrate, a capsule of 19 re-editions revisits the Puzzle’s most iconic designs—from manga-inspired prints to intarsia pansies—alongside a new “confetti” version.
Each anniversary piece bears a limited-edition plaque and removable Loewe-engraved balloon dice, a nod to both craftsmanship and play. The pre-collection also expands the Puzzle family with exotic leathers, woven-handle Landscapes, biker-style embellishments, and leather-inlay animations in graphic brick and stripe patterns.
Accessories with an artisanal edge
This season’s shoes carry the same tactile richness. The new Pebble line, marked by a gold Anagram pebble detail, includes ballerinas and mules in nappa lambskin. The Rio slippers, handcrafted over two days with hand-embroidered raffia, bridge city and beachwear with ease. And for those who want their bag to channel a biker jacket’s swagger, the Puzzle Biker arrives in shiny calfskin, detailed with hardware and double-stitch paneling.
In the Philippines, Loewe is exclusively distributed by Stores Specialists, Inc., with boutiques at Shangri-La Plaza Mall East Wing, Greenbelt 3, and The Mall at Nustar Cebu.
