Cool for Summer 

A hot list of Rustan’s Man 2.0 refreshed brands collection 

As the summer heat dawns upon us, it’s time to bask in the joys of fashion once again, whether you’re gearing up for unpredictable weather or soaking in the initial glimmers of the season’s sun. Luckily for the refined, modern man, Rustan’s Man 2.0 has meticulously curated a selection of brands and pieces that will shape the sartorial landscape for the coming months. 

Rustan’s Man 2.0 KARDO collection

Among the impressive brands that offer distinctive clothing, KARDO is a shining example. Renowned for its keen attention to India’s traditional weaving, dying, and printing techniques, KARDO actively collaborates with handloom weaving communities to preserve these practices. Their clothing is handcrafted by a single tailor from beginning to end using natural fabrics like Natural Dyed Handloom, Block Printing, IKAT, Natural Indigo Denim, Shibori, and Chikankari embroidery, supporting fair wages and a safe and healthy working environment in their own workshop in New Delhi. 

Rustan’s Man 2.0 collection

For those who appreciate shirts that celebrate history while fusing traditional knowledge, Portuguese Flannel is a family-run company that delivers the goods. Located in Guimares, Portugal, a place known for its textile industry, the brand’s mills blend traditional methods with novel concepts to create shirts that not only have an imposing look but also offer outstanding comfort. 

Spanish lifestyle brand Pompeii brings a harmonic fusion of culture, design, and sport with shoes that bridge the gap between formal and casual wear. Meanwhile, Mark & Chris Scholes’ contemporary clothing line Far Afield creates functional, high-quality apparel that appeals to the modern man and is influenced by globetrotting. 

For the rebellious man, Scalpers, the Spanish brand established in 2007, provides access to ehat makes them unique and successful. And for those who take cues from classic American style, the arts, music, sports, and subcultures, Knickerbocker, a New York-based manufacturer founded in 2013 by Andrew Livingston, creates each collection with sustainability, utility, and purpose in mind. 

But that’s not all! Rustan’s has expanded its collection by adding seven new names, including Hari Mari, Psycho Bunny, Faherty, Tailor Vintage, Kato Jeans, and Satorisan footwear. Each of these brands offers unique styles and sustainable materials that cater to the needs of the modern man. 

Explore the future of men’s fashion at Rustan’s Man 2.0 and immerse yourself in the one-of-a-kind clothing from these under the radar brands. Trust us, it’s well worth your time. 

Creative Director

The new lifestyle.