Taylor Swift is Spotify Wrapped Global Artist of the Year with 26.6 billion streams

Here are this year’s biggest streaming trends.

Spotify Wrapped 2024 is finally out, and it’s here to prove one thing: No superstar can conquer the world quite like Taylor Swift. 

The billionaire pop star is the streaming platform’s Global Top Artist for the second year in a row, with three of her albums securing a spot in the list of most played albums of the year. She amassed a total of 26.6 billion streams, mostly from her latest album, “The Tortured Poets Department,” which topped 2024’s most streamed album on Spotify.

It comes as no wonder, especially because the singer-songwriter’s company, Taylor Swift Production, went above and beyond in their commercial strategies before and during the album’s release on April 19. 

Related story: Taylor Swift’s ‘The Tortured Poets Department’ had us sitting, sinking, and sinking in tempestuous ruin

For one, they partnered with global streaming platforms, including Spotify, to generate anticipation from Swifties. Spotify, in particular, released a countdown clock that allowed them to pre-save the album before its release. Not only that, the streaming platform built a library installation in Los Angeles, California where Swifties lined up for hours to take photos in front of library shelves filled with Easter eggs. 

All these and more paid off when, on the album’s release, Swift broke a monumental record of being the first artist to earn an impressive 300 million streams in a single day plus a billion streams in merely five days. Goes to show that Swift and her team are true marketing Masterminds and that their Manuscript is one that many celebrities or brands can learn from.

In addition to “The Tortured Poets Department,” this year’s Spotify Wrapped Most-Streamed Albums list features Swift’s 2023 re-recorded album “1989 (Taylor’s Version)” which ranked No. 6, as well as her 2019 hit album “Lover” at No. 8. Meanwhile, her dreamy and melancholic 2019 track Cruel Summer landed at No. 9 on the top 10 list of most-streamed songs worldwide.

To mark the 14-time Grammy winner’s milestone (and thank her millions of fans around the globe), Spotify added Easter egg animations on her albums on the streaming app and augmented reality friendship bracelets on Snapchat. In addition, Spotify created dedicated installations in several cities around the world, including Manila, Jakarta, New York, Los Angeles, London, Berlin, and Mexico.

Related story: A deep dive into the Easter eggs in Taylor Swift’s ‘Fortnight’ music video

Next to Swift on Spotify’s Most-Streamed Artist chart is The Weeknd, followed by Bad Bunny, Drake, and Billie Eilish. Topping the Most-Streamed Song of the Year is the bouncy bop track Espresso by Sabrina Carpenter, Beautiful Things by Benson Boone, Birds of a Feather by Eilish, Gata Only by FloyyMenor and Cris Mj, as well as Lose Control by Teddy Swims. Meanwhile, Lady Gaga and Bruno Mars’ Die With A Smile was named the most viral song of the year after it was shared more than any other song on social media platforms.

Related story: Rosé, Bruno Mars go viral with ‘APT’ at 2024 MAMA Awards. Here are this year’s winners

As for podcasts, “The Joe Rogan Experience” took the top spot of most-streamed channel, followed by Alex Cooper’s conversational series “Call Her Daddy,” Dr. Andrew Huberman’s health podcast “Huberman Lab,” The Von’s conversational sessions “The Past Weekend,” and “The Diary of A CEO” by Steven Bartlett.

Spotify Wrapped is the streaming app’s annual feature that reveals a user’s most streamed songs, artists, and genres from the past 12 months. Since the feature was launched in 2016, it has become an end-of-the-year tradition for audiophiles to check out their list and share them on social media. 

According to Forbes, Spotify’s Wrapped marketing campaign has since been a huge hit for the app, with more than 156 million users accessing the feature in 2022 and 120 million users availing of the package in 2021. Meanwhile, Sprout Social, a social media analytics company based in Chicago, reported that 400 million posts had been made about Spotify Wrapped on X, three days after the feature’s release in 2022.

To access your own 2024 Spotify Wrapped, click the “Wrapped” button on the menu bar at the top of the app or visit the Spotify Wrapped website. 

Here are this year’s biggest songs and artists on Spotify:

Most-Streamed Artists Globally 

1.  Taylor Swift 
2. The Weeknd 
3. Bad Bunny 
4. Drake 
5. Billie Eilish 
6. Travis Scott 
7. Peso Pluma 
8. Kanye West 
9. Ariana Grande 
10. Feid

Most-Streamed Songs Globally 

1. Espresso by Sabrina Carpenter 
2. Beautiful Things by Benson Boone 
3. BIRDS OF A FEATHER by Billie Eilish 
4. Gata Only by FloyyMenor, Cris MJ 
5. Lose Control by Teddy Swims 
6. End of Beginning by Djo 
7. Too Sweet by Hozier 
8. One of the Girls (with JENNIE, Lily-Rose Depp) by The Weeknd 
9. Cruel Summer by Taylor Swift 
10. Die With A Smile by Bruno Mars, Lady Gaga

See also

Music

They dig it: Gen Z and the resurgence of vinyl music

Most-Streamed Albums Globally 

1. ‘The Tortured Poets Department: The Anthology’ by Taylor Swift 
2. ‘HIT ME HARD AND SOFT’ by Billie Eilish 
3. ‘Short N’ Sweet’ by Sabrina Carpenter 
4. ‘MAÑANA SERÁ BONITO’ by Karol G 
5. ‘Eternal Sunshine’ by Ariana Grande 
6. ‘1989 (Taylor’s Version)’ by Taylor Swift 
7. ‘SOS’ by SZA 
8. ‘Lover’ by Taylor Swift 
9. ‘Fireworks & Rollerblades’ by Benson Boone 
10. ‘Starboy’ by The Weeknd

Most Viral Songs Globally 

1. Die With A Smile by Bruno Mars, Lady Gaga 
2. BIRDS OF A FEATHER by Billie Eilish 
3. Beautiful Things by Benson Boone 
4. Lose Control by Teddy Swims 
5. Good Luck, Babe! by Chappell Roan 
6. Too Sweet by Hozier 
7. We Can’t Be Friends (Wait For Your Love) by Ariana Grande 
8. End of Beginning by Djo 
9. Espresso by Sabrina Carpenter 
10. Not Like Us by Kendrick Lamar

Top Podcasts Globally 

1. The Joe Rogan Experience 
2. Call Her Daddy 
3. Huberman Lab 
4. This Past Weekend w/ Theo Von 
5. The Diary Of A CEO with Steven Bartlett 
6. Serial Killers 
7. Relatos de la Noche 
8. Crime Junkie 
9. Café Com Deus Pai | Podcast oficial 
10. El Podcast de Marian Rojas Estapé

Top Audiobooks in Premium Globally 

1. A Court of Thorns And Roses by Sarah J. Maas 
2. The Fellowship Of The Ring by J.R.R. Tolkien 
3. I’m Glad My Mom Died by Jennette McCurdy 
4. A Court Of Mist And Fury by Sarah J. Maas 
5. It Ends With Us by Colleen Hoover 
6. The 48 Laws Of Power by Robert Greene 
7. A Court Of Wings And Ruin by Sarah J. Maas 
8. A Game Of Thrones: A Song of Ice and Fire: Book One by George R. R. Martin 
9. Icebreaker: A Novel by Hannah Grace 
10. Fourth Wing by Rebecca Yarros

Top Authors Globally 

1. Sarah J. Maas 
2. J.R.R. Tolkien 
3. Stephen King 
4. Colleen Hoover 
5. Freida McFadden 
6. George R. R. Martin 
7. Robert Greene 
8. Emily Henry 
9. Jenette McCurdy
10. 10. Hannah Grace

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