At the ongoing Winter Games, fashion is a big part of the spectacle—and the competition.
Medals aren’t the only things catching the light at the ongoing Winter Olympics 2026 in Milano-Cortina, Italy. The uniforms are sparkling too—reflecting heritage, craftsmanship, and national identity into every seam.
With the Olympics ongoing until February 22, the uniforms are showing the world each country’s culture and highlighting their global visibility. What the athletes wore as they marched into the stadium during the Opening Ceremony, and each time they are on the podium to receive their medals carries weight beyond aesthetics. They project history, pride, diplomacy, and aspiration—often in a single silhouette.
These are some of our favorites.
Italy
As host nation, Italy carries both athletic and aesthetic expectations—and delivers with icy restraint. Designed by EA7 Emporio Armani, the delegation’s ceremonial look leans into alpine minimalism: crisp white outerwear, subtle tricolor accents, and tailoring that nods to Milan’s fashion capital status. The result is quiet confidence—modern, sleek, and unmistakably Italian.
Mongolia
Few uniforms have generated as much buzz as those worn by Mongolia. Crafted by Goyol Cashmere, the ensembles reinterpret the traditional deel with sweeping silhouettes and intricate detailing. Luxurious cashmere, high collars, and warrior-inspired structure create an entrance that feels regal rather than merely athletic. It’s fashion as storytelling, commanding everyone’s attention.
USA
For the tenth Winter Games, Ralph Lauren returns as outfitter for Team USA, reinforcing a partnership that has become part of Olympic tradition. This year’s look channels classic Americana: structured wool coats, bold flag motifs, and knitwear that feels equal parts Aspen lodge and Fifth Avenue polish. It’s nostalgia but elevated; familiar but ceremonial.
Haiti
Haiti has one of the most visually compelling narratives of the Winter Olympics. Designed by Stella Jean, the uniforms integrate bold artistic elements reflecting national identity and resilience. Even amid adjustments required by Olympic guidelines, the collection retains its expressive core. Here, fabric becomes canvas — and ceremony becomes statement.
Norway
Winter sport royalty, Norway understands the power of tradition. Often turning to heritage knitwear makers like Dale of Norway, the delegation blends time-honored wool craftsmanship with contemporary athletic silhouettes. Think bold geometric patterns rooted in Scandinavian folklore, reworked in streamlined cuts built for movement. The effect is distinctly Nordic: functional, proud, and quietly striking against the snow.
Related story: LOOK: Mongolia’s Olympic uniforms for Paris 2024 are exquisitely beautiful!
Related story: Sporting style: Team uniforms en route to Paris Olympics 2024
Relatied story: Green teams: These two national teams boast not only aesthetic, but sustainable Olympic kits
