Maison Francis Kurkdjian’s holiday collection takes inspiration from Paris’ winter magic

MFK’s campaign captures the city’s glow, spirit, and timeless allure.

Christmas arrives early in Paris, and the French capital hums with its particular brand of winter enchantment: lights glowing against Haussmann façades, boulangeries perfuming the air with butter and cinnamon, and the city’s monuments casting long, theatrical shadows across the Seine.

This season, an unexpected flourish steals the show. A gigantic red ribbon—emblazoned with Maison Francis Kurkdjian’s unmistakable signature—recreates the City of Lights’ beloved icons such as the Arc de Triomphe, Pont Neuf, and Place de la Concorde’s Luxor Obelisk.

*A gigantic red ribbon—emblazoned with Maison Francis Kurkdjian’s unmistakable signature—recreates Paris’ beloved icons.*

A sunny winter morning shines down on the ribbon as it glides back to where it all began: Francis Kurkdjian’s own office, based in the heart of Paris ever since the Maison’s foundation in 2009. In the perfumer’s hands, it becomes the final flourish crowning the most unforgettable gifts—presents that turn Christmas into a time of shared wonder, joy, and generosity.

This isn’t just a workspace; it’s the cradle of imagination, where Kurkdjian translates emotion into scent and memory into craft. As the ribbon lands softly in his hands, it becomes the finishing touch—the flourish that ties together a season defined by generosity, artistry, and sensory celebration.

From this quiet, fragrant sanctuary, the Maison’s most unforgettable holiday gifts come to life. Each bottle becomes not merely a perfume but a portal into the city Kurkdjian loves: elegant, vibrant, and endlessly evocative.

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MFK’s 2025 collection captures the city’s timeless allure and bottles it with the precision and poetry that have defined Kurkdjian’s work for more than a decade. Gifting Maison Francis Kurkdjian this season is a way of sharing Paris—its splendor, magic, and emotion.

MFK is available at Rustan’s Department Store.

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