New visuals featuring Rupert Friend, Jing Boran, and Lee Jinuk are out!
After introducing its 100 Years of Meisterstück campaign in May with a short film written and directed by Wes Anderson, Montblanc delves deeper into the iconic pen’s extraordinary world in a series of fresh campaign visuals.
Like the award-winning director’s short film, the new visuals pay tribute to Meisterstück’s centennial anniversary. Sharing the spotlight are the Montblanc leather pieces from the German luxury brand’s latest collections.
The new visuals transport audiences back to the snowy peak of the Mont Blanc mountain and the whimsical Montblanc universe that Anderson reimagined in his reel. Familiar faces from the first chapter of the campaign were captured by photographer Charlie Gray, including British actor Rupert Friend, Korean actor and Montblanc Mark Maker Lee Jinuk, Chinese actor and Montblanc Global Brand Ambassador Jing Boran, and Indian-American actor and designer Waris Ahluwalia.
Alongside the iconic Meisterstück fountain pen, with its black cigar-shaped design, three gold rings and handcrafted gold nib, the new campaign visuals feature the Extreme 3.0 leather collection in a new lavender gray color.
The contemporary leather collection comes with an original, geometric motif hailing from Montblanc’s visual language from the 1920s and the M LOCK 4810 closure inspired by the secure yet easy-to-handle closures used by mountaineers. It brings together Montblanc’s rich heritage with modern, daring shapes that combine style and functionality.
Hero products featured in the latest installment of the campaign include the Extreme 3.0 Backpack with M LOCK 4810 buckle, the Extreme 3.0 Montblanc 142 Bag Mini with M LOCK 4810 buckle sported by Rupert Friend and Jing Boran, and the Extreme 3.0 Sling Bag with M LOCK 4810 buckle worn cross-body by Lee Jinuk.
The original campaign film, which was launched last spring, reintroduced Montblanc to the world through Wes Anderson’s signature style that blends distinctive visual aesthetic and eccentric, unconventional storytelling.
The story follows three colorful characters played by Friend, Jason Schwartzman, and Anderson himself at the fictional Montblanc headquarters at the peak of the Mont Blanc mountain. Here, they introduce the Maison, its story, and debate the qualities of its most recognized creation, the Meisterstück fountain pen.
Know more about Anderson’s quirky three-minute special here.
