The equally exquisite Villa Il Palazzetto in Padova, Italy served as the backdrop of the campaign.
The setting of Tod’s fall-winter 2024/2025 campaign, Villa Il Palazzetto tells a story of family, friendship, and tradition, of modernity and the unique Italian lifestyle.
Italian history and tradition are found in the story of the Businaro family and in the architectural components of their Villa Il Palazzetto in Monselice (Padova), Italy. The charming property has witnessed art and traditions passed down to three brothers— Francesco, Federico, and Ferdinando—who still live there. Using the villa as a grand backdrop for Tod’s, it became a starting point for stories that, through images and videos, illustrate the unique world of the Italian lifestyle.
“We don’t care about mediocrity, we know beauty, we go in search of the sublime,” says Aldo Businaro of his philosophy. Businaro led the restoration of the villa, together with modernist architect and friend, Carlo Scarpa.
The Businaro family has owned Villa Il Palazzetto for more than a century. It is an example of Italian architectural syncretism, having been built in 1627. It boasts works by Carlo and son Tobia—”From father to son, from son to father,” as Tobia himself remarked, demonstrating how art and architecture have always characterized the taste for beauty and experimentation of the Italians.
The walls of the 17th century Villa coexist alongside modern and contemporary works, including pieces of furniture signed by renowned artists. Villa Il Palazzetto then is also a testimony of how art and life, imagination and reality intersect in quintessential Italian fashion.
Aldo Businaro, entrepreneur and ambassador of Italian design, moved to the Villa in the sixties. “The renovation took a long time. The first few years we all lived in one room, the only one where it didn’t rain inside,” says Ferdinando.
From the outside, the detail of the concrete staircase which leads to the main floor is particularly striking. It was commissioned in the ’70s by Businaro to his friend Carlo, who at that time is already an internationally recognized name.
The staircase of the Villa remained unfinished for many years until Ferdinando, Aldo’s third son, decided to ask Tobia, son of Carlo, to finish the work. After five years, the designer and architect agreed to reinterpret and complete the project in the form in which it can be seen today: a result that synthesizes the Italian architectural tradition.
The Villa is a unique piece, a microcosm that over time has become an embodiment of beauty. Moreover, the soul of the place is perfectly encapsulated by the writing outside: “To renew culture over time and save the testimony, Aldo and Lucia Businaro, from the year 1965, with the brilliant contribution of Carlo and Tobia Scarpa, this place restored, to live and happily receive.”
Fall-winter
With the grandeur of Villa Il Palazzetto as backdrop, Tod’s fall-winter collection was unveiled. The T Timeless collection is defined above all else by timeless elegance and exquisite craftsmanship, making every piece essential to the modern wardrobe—not so different from the Villa itself, the beauty of which transcends time.
Featuring the iconic T symbol, the collection of shoes, bags, and accessories are true Tod’s staples. With new silhouettes, leather, and combinations, the collection offers a perfect blend of sophistication and style.
Timeless shopping bag
A sleek interpretation of the modern shopping bag, this design features a matching color metal frame T Timeless accessory. The new bag is constructed with exterior grooves, allowing it to fold completely on itself, and is secured with a magnetic closure.
T Timeless camera bag
The classic T Timeless theme is reimagined in a new boxy camera bag made from calfskin leather. Featuring a fixed top handle and a removable, adjustable shoulder strap, this bag offers both practicality and versatility. It is secured with a 180° zip opening and the iconic T logo magnetic clasp.
T Timeless Gommino loafers
Featuring a branded metal T Timeless accessory, the Gommino loafers complement both informal outfits and formal wear. Clean lines and an artisanal quality add a touch of elegance to these men’s loafers.
T Timeless Soft shopping bag
The new T Timeless Soft shopping bag features three gusset compartments and two internal pockets for ample capacity. Crafted from Scorzine calfskin leather, the bag is distinguished by its soft volumes and harmonious lines. It is adorned with the iconic T Timeless Girella accessory, which functions as a clasp.
In addition to its leather handles, the T Timeless Soft shopping bag includes a removable shoulder strap, allowing it to be worn as a shoulder bag for versatile use on any occasion.
In the Philippines, Tod’s is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4, Rustan’s Shangri-La, and online at Trunc.ph. Visit ssilife.com.ph or follow@ssilifeph on Instagram for more information.