Ahead of the British Grand Prix in Silverstone, IWC Schaffhausen invited Hamilton on a “Best of British“ boat ride on the Thames.
Upon his arrival at the exclusive cocktail reception overlooking the Battersea Power Station, the seven-time world champion shared fascinating insights into his career with the Mercedes-AMG Petronas Formula One team and recalled some of the most memorable moments lived as an IWC brand ambassador.
In 2013, IWC Schaffhausen became the Official Engineering Partner of the Mercedes-AMG Petronas Formula One team. This milestone also marked the beginning of the Swiss luxury watch manufacturer’s shared journey with Lewis Hamilton, one of the most successful F1 pilots of all time, as well as a style and fashion icon with global appeal.
From Butler’s Wharf Pier to Battersea Power Station, where IWC has had a boutique since 2022, the Mercedes-AMG Petronas Formula One team driver passed by some of London’s most popular landmarks – among them Tower Bridge, the Shard, Tate Modern Gallery, Big Ben, and the London Eye.
Accompanied on the yacht by British TV presenter and broadcaster Roman Kemp, Hamilton recalled some of the most memorable moments from his 10 years as an IWC brand ambassador—such as racing a fighter jet, driving with a thousand drones in Las Vegas or competing in entertaining golf and basketball challenges in Miami. During the boat ride, Lewis Hamilton wore the Pilot’s Watch Performance Chronograph 41 Mercedes-AMG Petronas Formula One Team (Ref. IW388306) in Ceratanium® with a black dial.
An exclusive rooftop cocktail reception
After he arrived at Battersea Power Station, Hamilton joined guests at a rooftop bar for an exclusive cocktail reception. In an intimate talk hosted by TV presenter Lucy Hedges and British-Italian racing driver Vittoria “Vicky” Piria, he revealed personal insights and anecdotes from his racing career spanning more than 30 years—from his humble beginnings in karting at the age of eight to winning seven world championship titles in the elite class of motorsport.
Portugieser Tourbillon Rétrograde Chronograph Lewis Hamilton
Hamilton also looked ahead to the British Grand Prix at the historic Silverstone circuit. The event was attended by many notable guests. Among them was British actor Damson Idris, who is featured on the cast of the upcoming Apple Original Films movie about a fictional F1 team called APX GP, which is supported by IWC Schaffhausen.
Battersea Power Station pop-up boutique
In the immediate vicinity of its boutique at Battersea Power Station, IWC Schaffhausen installed a pop-up store in Malaysia Square. Designed as an open and transparent space and built with a reusable inflatable structure, the pop-up features an exhibition of racing memorabilia, a selection of emblematic watches and a photo wall celebrating key moments of Lewis Hamilton’s incredible journey with the Mercedes-AMG Petronas Formula One team.
The centerpiece is the Mercedes-AMG F1 W10 EQ Power+, the racing car which contributed to Hamilton’s 11 first-place finishes in the 2019 season. Visitors can also marvel at Hamilton’s race suit from his Silverstone win in 2021, the trophy from the 2020 British Grand Prix when he crossed the finish line with only three working tyres, or a replica of his current racing helmet.
Selected special edition watches Hamilton designed in collaboration with IWC’s creative team are also on display. These include the Lewis Hamilton Big Pilot’s Watch Perpetual Calendar Edition in black ceramic with a burgundy dial and gold accents, or last year’s Portugieser Tourbillon Rétrograde Chronograph Lewis Hamilton in platinum with an elaborately finished teal-colored dial.
The IWC Schaffhausen pop-up boutique is open daily until 7th July from 10am to 5pm.
Visitors wanting to explore the space are encouraged to sign up via the IWC website: https://www.iwc.com/gb/en/ home.html.
