Its whimsical decor and quirky desserts are definitely worth lining up for.
They're cute and adorable like Labubu dolls but as luxurious and costly as a Speedy.
A decade ago, Wang Ning only had a tiny store in Beijing. Now he's among China's richest tycoons and the youngest in the top 10 list.
Far from being mere frivolity, our love for all things adorable traces its roots to evolutionary science, has even infiltrated academia, and boasts a slew of benefits.