AI didn’t just change how we search, it’s changing who content is written for.
For over two decades, “Google it” was the default way to find answers online. Now, that habit is shifting and it's shifting fast.
New research published in Harvard Business Review reveals a shift from highly technical to deeply emotional and practical applications.
When you add swear words to your search queries, Google will not return with AI Overviews on top of the results.
K-Dramas, basketball, and SIM card registration woes—2023 was a wild ride for Google Search.
