Michelle Yeoh stars in Balenciaga’s spring 2024 campaign

Newly named Balenciaga ambassador Michelle Yeoh is photographed alongside Eva Herzigova and Soo Joo Park.

Michelle Yeoh’s new role is commemorated with a portrait by the documentary photographer Platon, who is known for capturing the world’s most prominent, fashionable, and revolutionary personalities as well as Balenciaga’s previously named ambassadors Isabelle Huppert and PP Krit Amnuaydechkorn, among others, showing scenes from a chic Parisian apartment.

They wear looks from the season’s iconic bags: Le Cagole Sling, 24/7, Monaco, Crush, and Crush Sling.

Michelle Yeoh

With a career spanning four decades, Michelle Yeoh is credited for perfecting many genres of roles, from action heroine to dramatic lead. Since her start as an actress in the 1980s, Michelle has become ever more celebrated and influential in multiple domains. In 2023, she made several barrier-breaking achievements, including winning a Golden Globe, a SAG Award, and an Oscar—making her the first Asian to win the Academy Award for Best Actress and the first to win in the leading acting category.

At the 2023 Cannes Film Festival, Michelle exclusively wore Balenciaga Couture for her red-carpet appearances and at the Kering Women in Motion Dinner, at which she accepted the night’s Women in Motion prize—awarded by Kering and the Cannes Film Festival for her significant contributions to cinema and her ability to inspire future generations of talent.

Soo Joo Park

PP Krit Amnuaydechkorn

“I am thrilled to join Balenciaga as a brand ambassador,” Michelle said. “For me, fashion is a form of art. It’s not just about a dress but about self-expression, how you feel in the dress, and the values you embody wearing it; it is a way to communicate my work and who I am to the world. Wearing Balenciaga makes me value the artistry and craftsmanship behind every piece. The brand embodies a sense of originality and relevance while always remaining true to its heritage as a couture atelier. It is an honor to partner with Balenciaga.”

In the Philippines, Balenciaga is exclusively distributed by Stores Specialists Inc. and is located at Greenbelt 5 and Shangri-la Plaza East Wing. Follow @ssilifeph on Instagram for more information.

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