Bally presents first fall-winter campaign under new Design Director Simone Bellotti

Captured at Bally Foundation’s home for art and culture on Lake Lugano, the brand demonstrates an elegant return to its roots.

Bally presents the fall-winter 2023 campaign shot by Alasdair McLellan, the first under its new Design

Director Simone Bellotti. Captured in Switzerland on the grounds of the neoclassical Villa Heleneum—Bally Foundation’s home for art and culture on Lugano’s lake—the mood is natural, intimate and effortless.

Photos by Alasdair McLellan

Signaling a new visual language, seen through the lens of Bellotti, the campaign reinforces Bally’s heritage of Swiss luxury, honoring nature and craftsmanship. This is portrayed both in the choice of location and creative direction, cementing the brand’s reputation as modern artisans combining archival integrity with innovation.

It displays a series of intimate portraits evoking the innocence and purity of youth, captured by McLellan, and featuring a cast of new faces as well as Global Brand Ambassador Roy Wang.

The collection offers classic lines and motifs alongside heritage details from the archive. The palette is nostalgic and warm, interspersed with textures such as woolen knits, shearling and the relaxed ease of denim and leather. Refined accessories in new silhouettes alongside signature styles, such as the handmade Scribe dress shoes, pay tribute to the brand’s luxurious, artisanal legacy.

Bally is a Swiss luxury brand established in 1851 with a rich heritage in shoemaking, and a longstanding relationship to architecture, arts and the environment. Today, the brand offers unique designs across shoes, accessories and ready-to-wear, driven by a dedication to craftsmanship and a contemporary aesthetic.

In the Philippines, Bally is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Rustan’s Makati, Shangri-La Plaza, City of Dreams, Power Plant Mall and Newport Mall. Visit its website here.  

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