SKIP or SHOP: How to nail the fluffy brow trend

While laminated brows, thin brows, straight brows and perfectly groomed brows have all had their moment in recent years, right now, the fluffy brows trend is carrying on and is here to stay. By appearance, it’s been left to do its own thing entirely. To achieve the effect, you take a brow pencil and smudge it in. And then, rather than expertly applying it in fine strokes, you grab a spoolie or tinted brow gel and brush the brows backwards then forward again, for that disheveled yet still polished look. 

Photo from Pexels

It’s important to find the right product for fullness and long-lasting hold. Brow gels are available in both tinted and clear color ways, meaning you further control the amount of product applied while adding dimension and the appearance of fuller brows. Compared to pomades, pens, and powders, gels are beginner-friendly and versatile. 

So, if you’re anything like us, who are too busy to be spending your mornings wrestling a brow pencil or grooming your hairs into shape in the name of full brows, we’re here to save you a lot of time. Keep scrolling for the best brow gels that you can buy now. 

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Benefit Cosmetics 24-HR Brow Setter Clear Brow Gel

Most popular for their brow products, we couldn’t miss Benefit’s Brow Setter on our list. It probably has the firmest hold out of any brow gel you could ever try. Add to that, it sits really well on top of any other makeup products without disturbing them. No matter if you’re on a windy beach vacay or a red carpet event, your brows will always be exactly where you want them to be with this product. 

Verdict: SHOP

Ever Bilena Plus Shape & Set Brow Serum Duo

If you’re using brow gel daily, the last thing you want is your precious products to run out in the morning of an important presentation. Luckily, you can buy a stockpile of Ever Bilena Plus Shape & Set Brow Serum Duo for less than one pricier brow gel. If that wasn’t reason enough, this stuff is strong. As a multi-tasking formula that whips edges and brows into place, you can count on this to last all day. 

Verdict: SHOP

Glossier Boy Brow

Ever since it hit the scene in 2015, amateurs and pros alike loved Glossier Boy Brow. The flexible spoolie brush allows you to catch every brow hair. Just a couple swipes will make your brows look groomed and defined, never cartoonish. If you’re pressed for time or want to do a minimalist makeup look, this can be your go-to! 

Verdict: SHOP

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The new lifestyle.