“Music is about self-expression, originality, and belonging,” Daniel Lee explained in the show notes. That energy is evident across the runway, which felt like a love letter to Britain’s music scene.
Burberry wrapped up London Fashion Week with a big return to Perks Field, a private garden tucked behind Kensington Palace. The British brand hasn’t shown there in nearly a decade, and this time it built a huge tent out of gabardine, the weatherproof fabric its founder Thomas Burberry invented in the 19th century. The ceiling was printed with drifting clouds and a blue summer sky, setting the tone for creative director Daniel Lee’s vision: a British summer music festival.
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Lee looked to music festivals, that other great British tradition, as his main source of inspiration. The soundtracks are into rock history too, with Black Sabbath blasting through the tent, which Lee said he has been listening on loop since the death of Ozzy Osbourne.
The collection itself was a mix of color, energy, and references to Britain’s music scene. There were hot-pink leather bombers, glossy apple-green jackets, and Burberry’s classic trench reimagined in coated denim. Crochet dresses, tasseled outerwear, and python-print coats which are reminiscent of the style of musicians and their fans across generations. Some are nods to the 1960s, echoing The Beatles and Twiggy, while others carried a 1970s rock edge.
“Music is about self-expression, originality, and belonging,” Lee explained in the show notes. That energy is evident across the runway, which felt like a love letter to Britain’s music scene.
Adding to that, just hours before the show, Burberry made its way back onto the FTSE 100—the list of the UK’s biggest companies—after slipping off last year. For a brand that’s been through layoffs and shaky sales, it felt like a small but hopeful next chapter. At the same time, Burberry is testing out smaller, more approachable ideas to win back shoppers. The “scarf bars,” a section in flagship stores where customers can pick up the brand’s iconic scarves without splurging on a coat, have been a bright spot, The Guardian also noted that trials of these scarf bars are doing well enough that the company plans to add more. It’s a simple move, but it shows Burberry is trying to meet people where they are.
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Watch the full show below:
