“Feels like Gap” features creators through movement, music, and soft product essentials that let you be your truest self.
This spring, Gap is celebrating confidence by embracing the power of comfort. The “Feels like Gap” campaign is a tribute to effortless self-expression with a collection of soft, elevated product essentials designed to inspire personal style. Rooted in Gap’s legacy of timeless wardrobe staples, the collection brings a fresh perspective to everyday dressing by merging style, quality, and comfort.
Starring actor Parker Posey, the campaign embodies the spirit of dancing like no one is watching. Known for her fearless creativity and distinct personal style, Posey brings an optimistic energy and humor to each frame.
“When I got to work for the Gap on this shoot, it reminded me of my early days being carefree and comfortable in clothes, and dancing how we wanted,” said Parker Posey. “I was inspired to see the next generation keeping that spirit alive—it was cool and optimistic.”
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Gap’s Spring 2025 lineup delivers iconic essentials with a focus on soft fabrics, relaxed silhouettes, and versatile styling options. The collection expands on Gap’s bestselling fabrics including VintageSoft sweats and UltraSoft denim, bringing a new level of comfort to the entire range of Gap wardrobe staples. Made with a proprietary cotton-tencel blend, UltraSoft is Gap’s softest and most lightweight denim that doesn’t compromise on durability or style, delivering comfort and ease of wear—available in denim jeans, shirts and more.
“Feeling comfortable is the ultimate confidence,” said Mark Breitbard, president and CEO, Gap brand. “Our spring collection with softer-than-ever essentials is designed to empower you to move freely and authentically. True style starts with feeling good in what you wear — Parker is unapologetically herself, a true Gap original who inspires others to embrace their originality.”
The campaign was created and documented by industry leading female creatives like photographer Amy Troost, director Talia Collis, and choreographer Sadie Wilking. It showcases Parker moving freely alongside a diverse group of dancers.
The 90-second spot, set to the emotional track Mama’s Eyes by pop-artist Mette, tells a powerful story through dance, sound, and styling that represents a message of acceptance and invites viewers to share their unique story with the world around them.
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Visit Gap stores at Ayala Malls Manila Bay, Glorietta 4, Shangri-la Plaza Mall, SM Mall of Asia, SM Megamall, Trinoma, Alabang Town Center, and Abreeza, Davao, or shop online at gap.com.ph. In the Philippines, Gap is exclusively distributed by SSI Group, Inc. Visit ssilife.com.ph.
