Moschino sublimates the every day and shows collection, dubbed “Piece of Sheet,“ in a venue resembling a laundry area.
A chandelier dress, a gown made out of inflatables, and a Spongebob-themed bodysuit—wild creations like these speak only of one brand: the whimsical luxury fashion house Moschino.
Since it was founded by Franco Moschino in Milan in 1983, the Italian designer label has been captivating, entertaining, and intriguing the world with its over-the-top and playful approach to fashion. That is why it comes as no wonder that in this year’s Milan Fashion Week, Moschino once again proved how wit and whimsy can come in the form of ready-to-wear clothing.
Moschino’s spring-summer 2025 collection transforms what’s usual into an array of fancy and striking. Dubbed “Piece of Sheet,” the collection is described by the brand as a reflection of how “the everyday is sublimated, the ordinary made extraordinary.” It’s a depiction of how “household items and everyday dress become subjects of obsession.”
The collection, designed by creative director Adrian Appioloza, features what looks like humble bedsheets and pillowcases reshaped and refashioned into dresses, long skirts, ruffled tops, and coats. Appioloza’s approach is, in fact, a toned-down version of the brand’s avant-garde take on fashion which was put into play by the brand’s former creative director Jeremy Scott.
Since Appioloza was appointed creative head in January, the Argentinian designer has been bringing back Moschino to the ready-to-wear market while keeping the brand’s edgy and perky personality.
The concept echoed in Moschino’s spring-summer 2025 show which had a venue that resembled a vast laundry area. The concrete space was decorated with freshly tumbled sheets that billowed on an overhead clothesline. These sheets were oversized to make them consistent with the collection’s use of exaggerated proportions.
The show began with looks similar to that of anyone getting out of bed — no makeup, frizzy hair, and all. But like everything Moschino, the ones presented on the runway are, of course, artful. White bed linens were distorted and draped to create flowy gowns with uneven edges. The hair of the models was frizzy and voluminous, and each one sported “woke up like this” makeup.
Other than bed covers, Moschino’s Piece of Sheet collection interpreted sheets as papers to draw or print on. This came in the form of a long skirt and pair of pants decorated with pencil sketches, as well oversized shirts, fitted tees and tights printed with large texts on them.
Suits were intentionally baggy and some were bedecked with texts like “What’s up!” Meanwhile, T-shirts were printed with messages like “wear, care, dare.” The brand’s signature polka dots were also found in suits, sheer maxi dresses, fringed gowns, headscarves, and gloves.
Further proving Moschino’s quirky high-end style are garments made out of pillowcases, embroidery samples, and shoelaces. The accessories line comprised Franco Moschino’s signature pearls, as well as trinkets crafted from unconventional materials buttons and rocks. There were also bags shaped like a teapot and a bottle of laundry detergent.
Among the most eye-catching ensembles were classic the black tubinos—or sheath dresses—jazzed up with printed silk robes attached to the back. Another notable look featured a white sheath dress printed with the words “TUBINO OR NOT TUBINO” across the front.
It was accessorized with mismatched gloves, a polka dot headscarf, and low-heeled closed shoes with black dots. The model showcased the outfit, holding a newspaper on the left hand and a chic black clutch on the right. It’s the brand’s unique personification of the traditional housewife and a showcase of its concept, “the ordinary made extraordinary.”
Watch the show below.
