The Puma “Rosie” collection features two sleek and feminine silhouettes celebrating the Blackpink star’s debut solo album.
Blackpink is back to slay the world with their “Deadline” concert tour, but the biggest girl group in the world is not stopping there. They are, after all, “pretty savage.” So this time, main vocalist Rosé is stepping up her fashion, or rather her sneaker game, with a new collaboration with Puma. And it’s looking to be the perfect off-duty—or concert—shoe for every Blink.
An ambassador of the German sportswear brand since 2024, Rosé and Puma further strengthened their partnership with a new co-designed capsule dubbed “Rosie.” As the name suggests, the collection celebrates the artist’s debut studio album, “rosie,” and features two updated versions of Puma’s iconic Speedcat silhouette.
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First up is the Puma Rosie Speedcat Premium, which keeps the shoe’s sleek, low-profile design, featuring a black base and white stitching along the body. The upper is made from synthetic leather and jazzed up with Puma’s signature Formstrip in white. Rosé incorporates her campus sweetheart style into the pair by decorating it with white laces that run from the heel to the upper and a loop on the tongue.
The other pair is Rosé’s elegant take on the Speedcat Ballet SD. For the uninitiated, the Speedcat Ballet SD is Puma’s leap into the “sneakerina” trend. Launched in March 2025, the sneaker is a ballet-flat-inspired version of the classic Speedcat, featuring cutouts and straps on the upper that mimic the delicate, feminine aesthetic of ballet flats.
Rosé’s iteration comes in an off-white colorway, with a pink embroidered logo on the toe and elasticated straps for easy lace-free adjustment. It is further Rosé-fied with additional shoe laces that go up the ankle. The pair’s black Formstrip is in striking contrast to the pair’s minimalist look and further elevates its elegance. It is also available in black, with the same finish.
On top of all that, both the leather and suede-covered styles come with a “ROSIE” text on the tongue and insole. The collection joins the other silhouettes that the APT hitmaker previously modeled for Puma, including the Puma Palermo and Speedcat. Its release date and retail prices are yet to be announced, but better gear up ‘cause these neat pairs are “comin’ to get ya, get ya, get ya.”
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Meanwhile, Blinks have been on a roll since Blackpink announced their “Deadline” world tour, which will run from July 2025 to January 2026 in 16 cities across seven countries. The four members—Rosé, Jennie, Lisa, and Jisoo—kicked it off on July 5 at Gyeonggi-do in South Korea, where they first performed their comeback single, Jump.
The concert setlist also features solo performances, including Rosé’s APT and Toxic Til the End, Lisa’s Rockstar, Jennier’s Mantra, and Jisoo’s Earthquake. They will be performing at the Philippine Arena in Bulacan on Nov. 22 and 23, 2025.
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