The stylish-meets-sporty kicks are rolling out in limited numbers on Jan. 16.
Pop superstar Rihanna and global sportswear brand Puma are stepping into 2025 with a collaboration that blends fashion and soccer culture.
Their new collab—the limited-edition Fenty x Puma Avanti LS Team Royal—is a bold take on the previous Avanti collection that Rihanna’s fashion label, Fenty, and Puma released in September 2023. Designed by Rihanna herself, the Fenty x Puma Avanti LS is a sleek reimagination of the 1970-born model, inspired by the shoe’s retro football roots modernized with distinctive details.
It carries the same avant-garde aesthetic, defined by bold colors and innovative design elements, that Puma Fenty shoes have been known for since their partnership was born in 2016. For the design of their 2025 release, Rihanna drew inspiration from the legendary Puma King football boot and gave it a fashion-forward twist by making the upper slimmer than the original and opting for a playful blue colorway.
The color is applied to nubuck leather on the upper, which provides a perfect contrast with the Puma’s signature Formstrip in creamy white. And as with all things she has done in fashion and music, Rihanna made sure to incorporate her signature style—a mix of edgy sophistication and urban chic—into these new trainers. This is seen not only on her choice of a bold colorway, but also in the inclusion of a creamy white foldover tongue, which is a signature element of previous Fenty x Puma Avanti releases and continues to provide a unique look to the new Avanti LS.
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Adding more kick to the pair is the new heel that features short gum studs, making the shoes stand out from the rest of the Fenty x Puma Avanti collection. The new heel is paired with a classic football gum sole, leaning back to the model’s field-focused heritage. And instead of the Puma wordmark, the upper features the word FENTY in metallic golden letters alongside the Puma emblem.
The Fenty x Puma Avanti LS is set to roll out with a price tag of P8,200 on Jan. 16, 10 am EST (11 pm Philippine time) via the Puma web store and select retail locations.
Its release is part of the brands’ partnership that has been running since 2016, despite Fenty Fashion House’s closure in 2021. While parent-group LVMH did not disclose the reason for the shutdown, it said that they are both “pending better conditions” at that time.
Meanwhile, Rihanna’s cosmetics lines—Fenty Beauty and Fenty Skin—and her lingerie line, Savage X Fenty, are still in business. She has also been the creative director of Puma’s women’s training category and the brand’s ambassador since 2014.
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