The duo is back and, this time, with a collection designed to “feel like a quiet rebellion, something that empowers you to show up as your most honest, fearless self.”
Any Blackpink fan would know—the phenomenal K-pop girl group is more than just catchy songs or dynamic performances; they are style icons that showcase the significance of individuality in fashion. Each member of the quartet has a distinct style, setting them apart from other K-pop ensembles. And when it comes to dressing in ways that are both comfortable and stylish, who better to turn to than Rosé.
Rosé has been a constant inspo for Blinks who prefer a style that’s both functional and chic—those you can easily rock during jam-packed concerts to laid-back afternoons spent jamming to Gone or Hard to Love. Her style is a mix of relaxed, feminine, and edgy, which led sportswear brand Puma to ink a partnership with her as global brand ambassador in 2024.
And now, the duo is back with more than just a campaign promoting the Palermo or Speedcat on websites and social media. Rosé and Puma, on Aug. 27, launched the German brand’s first-ever co-designed capsule with a K-pop icon: the Puma x Rosé collection.
For her first full collaboration with the sportswear label, Rosé created a collection that reflects her style, from clothing to footwear and accessories. The collection takes on a black and white color scheme that makes each piece versatile. At the same time, it is hip and modish with the infusion of the singer’s distinct style: country club prep meets classic streetwear. Each item features a bold “ROSIE” graphic wordmark—a nod to Rosé’s debut solo album which she released in the same year she started her partnership with Puma.
“This Puma x Rosé collection is really special to me because it reflects so much of who I am, both on and off stage. I wanted every piece to feel like a quiet rebellion, something that empowers you to show up as your most honest, fearless self,” Rosé said in a news release. “We all have our own rhythm, our own signature, and when we embrace that fully, that’s when we feel the most real.”
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The collection is a fusion of oversized sporty pieces with feminine touches that altogether create a balance between comfort and confidence. “Comfort is huge, but I also want to look presentable and cute,” she said in an interview with British Vogue. “That mix is just me—I can be wild and sensitive at the same time. I want to feel covered up but still look like me.”
Apart from showcasing her artistic talent in fashion, the K-pop idol hopes that her collaboration with Puma serves as inspiration to embrace all of who you are. “I want people to see it as a beginning—my first journey into fashion. Just like an album, it’s the start of creating something true to me. I hope it inspires people to trust their instincts and embrace what feels authentic,” she told the outlet.
Here are five of the coolest pieces from the Puma x Rosé collab for that urban chic look while staying true to your unique style.
Puma x Rosé Speedcat sneakers
Rosé brings her feminine and edgy style to one of Puma’s most iconic shoes – the Puma x Rosé Speedboat OG Premium sneakers. This pair of must-have kicks for every Blink keeps the shoe’s classic leather upper and jazzes it up with a black base, white stitching along the body, and Puma’s signature Formstrip in white. Rosé incorporates her ‘campus sweetheart’ style into the pair by decorating it with white laces that run from the heel to the upper and a loop on the tongue.
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Puma x Rosé Speedcat Ballet sneakers
Blinks who love all things pretty wouldn’t want to miss out on this pair. The Puma x Rosé Speedboat Ballet is the K-pop idol’s charming take on the footwear brands’s entry in the sneakerina trend. Like the rest of the shoe in this line, Rosé’s version features cutouts and straps on the upper that mimic the delicate, feminine aesthetic of ballet flats. What ultimately makes it unique are the additional pointe-inspired laces that go up the ankle. The pair is further Rosé-fied with a minimalist look, in off-white and black colorways, that adds elegance to the sporty shoe.
Puma x Rosé Relaxed Mesh Top
Puma describes its collection with Rosé as leaning into “sporty-feminine vibes with a K-pop idol twist.” And just like the Blackpink star, you probably want to be seen looking like you’re ready for the stage at all times.The Puma x Rosé Relaxed Mesh Top elevates your street style the Hallyu way, with its relaxed, roomy fit and striking graphics inspired by the style of K-pop idols, particularly Rosé. The front is adorned with a huge print of the number 97, which is a nod to the singer’s birth year, while the back features is a bold and pink “ROSIE” graphic that adds a strong visual statement to any look.
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Puma x Rosé T7 Track Pants
While K-pop idols such as Blackpink look glamorous on stage, their off-duty looks lean into a more casual and comfortable style defined by oversized T-shirts, baggy jeans, and a baseball cap. For a look that speaks “off-duty K-pop,” the collaborative collection offers the Puma x Rosé T7 Track Pants, which features a relaxed fit with stylish details like the classic T7 stripes and co-branding near the right pocket. It comes with practical details like an adjustable waistband and hidden pockets, ideal for anyone seeking a versatile, fashionable athleisure option in their wardrobe.
Puma x Rosé Micro Grip Bag
To complete the Rosé-inspired look, the collection offers a Micro Grip Bag which serve as playful visual punctuation throughout the range. It adds personality to any outfit with playful proportion and compact but functional shape for essentials. With its rounded shape, top handles, and zip closure, the micro bag is a minimalist accessory that adds a subtle, elegant, and stylish touch to any outfit.
The Puma x Rosé collection is available on puma.com, Puma stores, and retailers nationwide.
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