Gucci’s renovated Saint-Tropez boutique is an ode to Cote D’Azur

The interiors complement the outdoors and evoke the unique beauty of Cote D’Azur. 

Gucci recently reopened its newly renovated boutique in Saint-Tropez. Located at 72, rue François Sibilli, between the port and the place des Lices, the space spans over 200 square meters across two floors and carries a wide array of ready-to-wear pieces and accessories for men and women.

The house’s signature handbags line the store, including the Jackie 1961, the Bamboo 1947 and the Horsebit 1955 along with a curated selection of precious jewelry pieces. In addition, the boutique showcases items from the Gucci Valigeria collection envisioned for the perfect get-away.

Gucci boutique
Gucci’s newly reopened boutique spans over 200 square meters across two floors.
Gucci newly renovated Saint-Tropez store

Situated in a classic Saint-Tropez house characterized by the typical green shutters that define the surrounding landscape, the boutique is crowned by a private garden designed around an old well providing guests with a space to relax, enjoy the greenery and immerse themselves in the beautiful atmosphere of the French Riviera.

The design of the interiors complements the outdoors and evokes the unique beauty of Cote D’Azur through light-toned hues and the implementation of local materials and finishes.  Floors are adorned with Liberty style mosaics recreating curved volutes designs typical of the early 20th century.

Gucci store
Floors are adorned with Liberty style mosaics recreating curved volutes designs typical of the early 20th century.

Natural oak panels found across walls harmoniously complement woven rattan finishes in a nod to local craftmanship traditions. Envisioned to make guests feel at home, the store is framed with newly designed racks inspired by classic brass designs associated with drawers reminiscent of hard-sided trunks by the house’s luggage offer. Carpets and curtains match the boutique’s sophisticated palette evoking the light-hearted spirit of warm summer days. Ensuring the most comfortable and intimate shopping experience, guests may reserve a dedicated room within the store to enjoy privacy and special services tailored to their specific needs.

As part of Gucci’s commitment to implement and enhance eco-friendly initiatives and energy-efficient technologies in the house’s stores worldwide, the new boutique is designed using LEED guidelines and principles; monitor and promote energy efficiency.

Gucci collab with Loulou Ramatuelle beach club

Gucci also has an ongoing collaboration with Loulou Ramatuelle Beach Club, bringing its aesthetics to the experience.

Gucci also has an ongoing collaboration with Loulou Ramatuelle Beach Club until the end of September as it brings its its unique aesthetic to every aspect of the beach club experience. Umbrellas, sunbeds, towels, cushions, and more are adorned with the House’s signature Interlocking G logo, stripe patterns and a fresh palette creating the ultimate luxury destination for the summer.

The space also hosts a temporary Gucci pop-up allowing visitors to discover the exclusive capsule collection envisioned for Saint-Tropez directly at the picturesque location along with pieces from the Summer Stories collection. For an all-round experience, the bar offers a special a selection of cocktails and menus curated by Giardino 25, the House’s all-day café and cocktail bar in the heart of Florence.

Discover more about Gucci at www.gucci.com.

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