Rolling out with just 500 units, Lamborghini’s all-terrain stroller is made only for VIBs.
“Lamborghini isn’t just a car; it’s a fashion statement,” the Italian supercar brand once said. But today, Automobili Lamborghini is no longer just for the ultra-rich car enthusiast who desires high performance and luxurious design all in one beast. Who knew it would soon be for cute little ones, too?
Lamborghini, known for its sleek, exotically-engineered supercars, has teamed up with British nursery Brand Silver Cross for a limited edition “super stroller” dubbed the “Reef AL Arancio.”
Although surprising, the partnership wasn’t too far down the road, as Silver Cross is trusted by millions of families worldwide—royalty included—since founder William Wilson invented the world’s first baby carriage in 1877. Famous since the early 1900s for producing the “Rolls Royce of prams,” Silver Cross continues to showcase its mastery of crafting premium baby buggies through its recent collaboration with another industry leader, Lamborghini.
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The two brands built Reef AL Arancio inspired by the Lamborghini Urus— “the first Super Sport Utility Vehicle in the world, merging the soul of a super sports car with the practical functionality of an SUV,” according to Lamborghini. Just like the super SUV, the Reef AL Arancio is an all-terrain stroller that ensures comfort for you and, most especially, your baby, no matter the situation you both are in.
“Reef AL Arancio is designed for parents chasing the unexpected,” Silver Cross Hardware Design manager Luke Mallinder said. “It’s an extension of the customer’s lifestyle, where every possession—from the car to their stroller—makes a statement.”
It incorporates automotive-inspired materials at every touch point. Its full suspension wheels and brake pedals are designed for multiple terrains, like that of the Urus. The handlebar and bumper bar are lux-ified with an Automobili Lamborghini “hyper-technical badge” guaranteed to make other parents jealous every time you and your tot are out.
It gives babies their first taste of luxury with its high gloss polycarbonate carrycot, high-performance suede and Lamborghini detailing on the pushchair seat, auto-adjust harness system, and Italian leather details throughout the carrier. Adding to its visual appeal is Lamborghini’s signature orange hue—Arancio Orange—which was used to “illuminate the stroller’s sleek black fabrics.”
What’s more, every stroller comes with a footmuff, universal car seat adaptors, sun sail, mosquito net, and two rain covers inside the box.
The Automobili Lamborghini x Silver Cross Reef AL Arancio “super stroller” is limited to 500 units worldwide, with each one rolling out with a GBP4,000 (~USD5,165 or PHP370,000) price tag.
So, if you wish to give your baby the fanciest way to start life or give yourself reasons to call yourself a Lamborghini owner, you know the drill. The stroller is available online through the Silver Cross website and in-store at Harrods in the UK.
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