Scents and the Eternal City

Rome is Fendi’s muse in its newest fragrance collection, Eaux d’Artifice.

As Fendi marks its centennial year, the Roman maison deepens its artistic expression through the world of perfumery with the launch of Eaux d’Artifice, a new fragrance inspired by the hypnotic beauty of Rome. A tribute to the Eternal City and to the Fendi family’s creative legacy, this latest scent joins a growing collection that captures the Maison’s soul through scent—exclusive, expressive, and deeply personal.

Eaux d’Artifice by Fendi joins a collection designed to embody artistry, family, and a reverence for Rome.

Unveiled just a year after the debut of Fendi’s first-ever fragrance line, Eaux d’Artifice is a vibrant new chapter in an olfactory saga rooted in nearly a century of heritage. Conceived by Fendi artistic director of Jewelry Delfina Delettrez Fendi, the fragrance draws inspiration from her nighttime view of the Trevi Fountain—Rome’s most iconic and poetic landmark.

Like a live painting in motion, the scent evokes the mystical atmosphere of cascading water over marble, enhanced with a mineral and aquatic accord, sensual musk, and the aromatic freshness of juniper. Hints of metallic notes echo the glint of lucky coins tossed into the fountain, a subtle nod to Delfina’s high jewelry creations. “Perfume, like jewelry, is a silent accessory that sends messages about who we are or who we want to be,” Delfina shares.

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Perché No is as fresh and grounding as a white sheet drying in the Roman countryside sun.

Eaux d’Artifice joins a collection designed to embody the maison’s values—artistry, family, and a reverence for Rome. Each fragrance tells a story, channeling the personalities, places, and passions that define the Fendi lineage. At the heart of this collection is a deep familial thread, woven through generations of strong women and inspired visionaries: from matriarch Adele Casagrande Fendi to Silvia Venturini Fendi and the fourth generation of creative voices, including Delfina and her sons.

Two standout creations continue to lead this fragrant family. Perché No, a scent born from the spirit of Silvia Venturini Fendi, offers a philosophy of openness and possibility. As fresh and grounding as a white sheet drying in the Roman countryside sun, it’s layered with pink pepper, incense, and sandalwood—an ode to comfort, warmth, and optimism.

As Silvia says, “a white sheet drying in the sun is at once very simple, very beautiful, and very evocative.”

La Baguette is inspired by Delfina Fendi’s twin sons, Tazio and Dardo, and a tribute to the maison’s iconic bag.

La Baguette, inspired by Delfina’s twin sons, Tazio and Dardo, is a playful and tender tribute to childhood memories and the maison’s iconic bag of the same name. With notes of powdery iris, Madagascar vanilla, and soft leather, it captures the innocence of a Sunday morning, the sweetness of a family treat, and the elegance of generational connection.

Fendi’s new fragrance line captures the soul of Rome—artful, layered, and unforgettable.

More than just perfume, the Fendi fragrance line is a sensory extension of its fashion, design, and cultural identity—inviting wearers into the heart of the maison. Silvia Venturini Fendi says, “The fragrance collection tells the story of Fendi from another point of view. It expresses the essence of the maison in a different way, by telling its story in a different language. Today, at Fendi, we can readily say that we have explored and used all the senses.”

With Eaux d’Artifice, Fendi continues to celebrate its Roman roots with timeless artistry and contemporary boldness. The fragrance is available exclusively at Fendi boutiques and online.

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