With ‘Thank You, Universe’, Jo Ann Bitagcol transforms the baro, Maria Clara, and terno into pieces made for the way Filipinos dress today.
Jo Ann’s version of modern Filipiniana is not to deconstruct it, but to take it entirely and print images on modern designs.
To mark her fifth year in design, Bitagcol launches a new collection that explores piña fabric as the canvas. Digital printing, when done on a delicate and diaphanous fabric like piña, affects a subtle tint of color.
Tao by Bitagcol tells the designer's story through Philippine art, culture, heritage, and humor.
