Burberry marks Valentine’s with romantic campaign—and reinvents gabardine

Set inside a London florist, Burberry’s Valentine short film and accompanying stills portray spontaneous, unscripted gestures of affection.

Burberry celebrates modern romance in its Valentine’s Day campaign starring British model Jean Campbell and American artist Orfeo Tagiuri. The pair are long-standing friends of the house, as well as a real-life couple. The campaign captures the authentic beauty of intimacy between loved ones.

Set in a London florist, the short film and accompanying stills reveal subtle, spontaneous gestures of romance in everyday moments. The film is grounded in the city through its recognizable architecture and bold colors, reinforcing Burberry’s ongoing dialogue with London and modern British identity.

Burberry’s Valentine campaign: Real life couple British model Jean Campbell and American artist Orfeo Tagiuri

The curated Valentine’s Day selection highlights Burberry icons alongside an expanded offering of gifts available for personalization. The edit includes Burberry Check accessories such as bags and small leather goods, as well as jewelry, fragrances and knitwear.

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New gabardine capsule

Marking 170 years of Burberry, the Gabardine Capsule pays homage to the iconic house signature, a revolutionary fabric invented by Thomas Burberry.

Innovation is at the heart of Burberry, and gabardine is its most revolutionary fabric. Created by Thomas Burberry in 1879, its rain and weather-resistant properties have protected wearers for almost 150 years, from explorers on Antarctic expeditions to Londoners wrapped in a trench coat on a rainy day.

To celebrate its enduring appeal, Burberry is proud to present a film set in Snowdonia, Wales, featuring the house’s new Gabardine Capsule. Showcasing protective outerwear styles made for the elements, the film stars explorers Connaire Cann, Jesse Grylls and Marlon Patrice alongside models Iris Lasnet and Zhuó Chen, while presenting the rich beauty of the British landscape and its glorious, unpredictable weather. A call to the countryside, it is an expression of Burberry’s heritage of dressing people for the outdoors and adventurous pursuits.

Marking 170 years of Burberry, the Gabardine Capsule pays homage to the iconic house signature, a revolutionary fabric invented by Thomas Burberry, worn by explorers and everyday adventurers alike. The collection features both products crafted from or detailed with elements of gabardine, as well as complementary knitwear and layering products in soft cotton jersey.

Pillars of Burberry’s outerwear heritage—from parkas and down-filled styles to quilted, Harrington and bomber jackets—are reimagined in brushed cotton nylon gabardine, dyed in the capsule color palette of hamper beige and juniper green. Layered underneath is chunky ribbed knitwear in wool cashmere, alongside cotton mélange hoodies, jogging pants and T-shirts—cosy designs detailed with gabardine panels and trench elements, including signature epaulettes.

Symbolizing the brand’s connection to the countryside and outdoor pursuits, the capsule features a specially designed label inspired by an archival 1993 campaign, “Burberrys grew out of country life.”

The label is stitched inside coats and jackets, appliquéd onto jersey pieces and featured on an intarsia-knit sweater.

In the Philippines, Burberry is exclusively distributed by Stores Specialists, with boutiques at Greenbelt 4, Rustan’s Shangri-La, Solaire Resorts & Casino, Nustar Resort & Casino, and online at Trunc.ph. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.

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