Known for being bold and quirky, Moschino is not just for show—it’s fashion for change.
Over-the-top designs, playful prints and colors, novelty handbags—there’s absolutely nothing you won’t adore about Moschino. But just when you thought the eccentric luxury brand was only for show, it unveils a new capsule that roars its core purpose—to challenge.
Moschino’s Fall/Winter 2025 women’s collection is both a celebration of the brand’s striking, whimsical style and a wake-up call. For this season, creative director Adrian Appioloza showcased garbage-inspired ensembles on the runway with a message that’s loud and clear: waste not.
It pays homage to the brand’s founder, Franco Moschino, who made use of fashion’s power to promote positive social change. Since launching the brand in 1983, Franco used Moschino to campaign against drugs, violence, and cruelty to animals, while drawing attention to conservation in fashion production.
“Franco had the sense of irony and humor, so it’s important that I keep that vein through the collection,” Appioloza said. “The ethos of Moschino stems from joy, so I didn’t want to lose that sentiment. But I wanted to be also conscientious of the times that we live in,” the designer added.
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Titled “Tools of the Trade,” the Moschino Fall/Winter 2025 collection explores the art and whimsy of taking out the trash. It pushes the boundaries of conventional fashion through quirky and bold ensembles that put a strong emphasis on the satire of the fashion industry.
The show opened with looks that reveal the beauty in the unfinished—a dress sewn into a tailor’s mannequin, half-done and raw, while seams unraveled and garments split in the sleeveless suit and coat that followed.
Paper doll dresses were brought to life in pieces with exaggerated, sculptural elements, such as oversized bell sleeves and voluminous short skirts. Moschino’s playfulness extends to striking ensembles that featured oversized puffer coats jazzed up further with sofa cushion headgear, as well as maximalist gowns and humungous hats with floral patterns Appioloza and Sanderson of London revived from the Moschino archive.
The brand’s motifs echoed throughout the collection, from Franco Moschino’s iconic Smile Dress to flamenco ruffles and nameplate belts. It showcased its expertise in deconstruction through collage-like coordinates, dresses, and tops with clashing prints, colors, and textures.
The collection’s core message is most evident in its selection of trash bag couture, from gowns to bustiers. Appioloza injected more humor in the couture chef carrying a Pepperidge Farm-inspired Milano cookie bag and the suspendered winemaker who toted a 2025 Buon Moschino bottle-bag on hand. Other accessories that add playful yet meaningful touches to the collection are the realistic spaghetti clutches, handbags mimicking a paper boat, and another one shaped like a globe.
The show closed with a look that took the audience back to the basic premise of the Moschino Fall/Winter 2025 collection. Model Alex Consani sashayed down the runway wearing a t-shirt with an SOS message from the late Franco Moschino’s archive—Save our Sphere. Appioloza followed suit and took his closing bow, wearing a sweatshirt that screamed, “Don’t be silent.”
Watch the full Moschino Fall/Winter 2025 show here.
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