Fashion: Hugo connects style to sound with Bella Poarch

The social media star headlines Hugo’s Fall/Winter 2023 campaign, which features a stellar roster of global talents.

Hugo makes moves into the music scene, striking chords of synchronicity between music and fashion while presenting the Hugo community with a new medium of connection and rebellion. 

Bella Poarch headlines the Fall/Winter 2023 campaign, and a new Hugo x Bella Poarch collaborative capsule collection is currently in development. With the introduction of this collection and the aforementioned creative campaign, Hugo links the kinetic energy of music and the inherent individualism of style to reinforce the brand’s #HUGOYourWay mantra.

Hugo x Bella Poarch Collab

Global talents Chase Hudson, Chiara Hovland, Ashley Moore, Lola Clark, and William Ernult will post content on HUGO’s Instagram and TikTok accounts, donning FW23 campaign ombre denim looks. As a result, the HUGO channels will be pumping with upbeat hits backtracking a campaign video that illustrates how inspirational storytelling, music, movement, and fashion go hand in hand.


This Fall/Winter 2023 collection presents a range of youthful textures, fabrics, and styles, all complemented and characterized by the familiar Hugo design codes and colorways. The Hugo logo is seen splashed across statement pieces and accessories. With in-your-face pieces washed in Hugo red and black tie-dye on denim and jersey, premium metallic trims on handbags, and retro-bold graphics adorning T-shirts and oversized hoodies, the Fall/Winter 2023 collection represents a deeper dive into the brand’s spirit of rawness, realness, and rebellion. An unexpected palette of indigo blue, lavender, and caramel brown complement and play up the Hugo brand colors of black, white, and red with added depth and dimension.

Hugo Fall/Winter 2023

The new campaign is set to ‘Body Wan Shake’, performed by Freq Motif x Magugu and photographed by Stuart Winecoff, under the artistic direction of Trey Laird and the Team Laird agency.

Hugo stores worldwide will bring the new look and feel of Hugo Fall/Winter 2023 to both their window displays and interior merchandising. The Hugo brand page,, will mark the campaign’s launch and feature the season’s key looks.

In the Philippines, Hugo is exclusively distributed by Stores Specialists, Inc., and is located at Power Plant Mall. Visit, subscribe to the SSI LIFE YouTube Channel, and follow @ssilifeph on Instagram and Facebook for more information.

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