From running routes and rugged trails to tennis tournaments and daily adventures, discover the Swiss sportswear label’s versatile offers at its latest BGC venue.
Whether you’re pursuing a new personal record, conquering challenging trails, perfecting your tennis serve, or simply searching for stylish sneakers for your daily strolls, there’s a pair of On shoes perfectly tailored to your rhythm.
The Swiss sportswear brand officially opened its first standalone store in the Philippines on November 7, 2026, at Central Square, Bonifacio Global City, bringing its ergonomic, functional footwear and signature Swiss engineering to the Filipino fitness community.
Renowned for its running shoes, On also specializes in a host of footwear for hiking, tennis, training, gym workouts, and everyday wear. Its groundbreaking designs cater to diverse sports, surfaces, and styles, ensuring fitness enthusiasts have tons of options for their next fitness need.
One brand, plenty of pursuits
Founded in Switzerland in 2010, On has built its reputation on performance research, particularly its trademark CloudTec cushioning technology. What began as a running brand eventually expanded its collections to cater to competitive athletes, casual runners, and outdoor recreationists.
For runners, the Cloudmonster collection delivers cushioning and responsive performance for everyday training. The Cloudmonster 3, for instance, features a triple-layer CloudTec cushioning system designed to absorb impact and encourage a smooth, forward-rolling stride.
Those training for a marathon or half-marathon can also explore the LightSpray Cloudboom Strike 2, a race-day shoe equipped with an ultralight, seamless upper, Helion HF foam, and a curved carbon Speedboard for efficient, energetic strides.
For hikers and outdoor enthusiasts, On’s outdoor collection includes footwear designed for changing terrain, challenging trails, and extended adventures. Models such as the Cloudhorizon and Cloudrock offer options for different hiking conditions and preferences.
For tennis players, The Roger collection combines court-specific construction with clean, contemporary silhouettes. Developed with input from tennis champion Roger Federer, the range includes performance footwear designed to accommodate the quick cuts, lateral movements, and sudden stops of competitive play.
For gym-goers and fitness enthusiasts, the Cloud X training collection supports varied movements, including studio sessions, strength training, and dynamic workouts.
For casual wear, On’s lifestyle sneakers offer comfortable, contemporary choices for commuting, city strolls, and everyday activities.
A store inspired by BGC’s running routes
Located along 5th Avenue at Central Square, On’s first dedicated Philippine store takes design inspiration from the nearby BGC Greenway, a familiar fixture among the district’s running community. Its winding walkways resemble forest trails, while carefully considered colors and lighting recreate the appearance of sunlight filtering through trees.
The nature-inspired interiors complement On’s Swiss origins, giving shoppers a spacious setting to discover its footwear, functional apparel, and performance technologies. The opening also marks a milestone in the brand’s Philippine expansion through SSI Group, Inc., its exclusive wholesale and retail distributor in the country.
For SSI group president and CEO Anton Huang, the opening reflects the growing interest in running and recreational fitness among Filipinos. The company also intends to develop a community around the brand through organized running activities and opportunities for customers to experience On’s products firsthand.
Five kilometers of community and camaraderie
On celebrated its Philippine store opening with another first: the launch of On Run Club, a community initiative bringing runners together for shared routes, regular runs, and recreational activities. The POST joined the opening festivities and participated in the club’s 5K run around BGC, alongside runners from different backgrounds and experience levels.
Partner running clubs guided participants through designated pace groups, allowing runners to settle into a comfortable rhythm while enjoying the company of fellow fitness enthusiasts. The event also featured footwear trials and a technology talk, giving guests a closer look at the engineering behind On’s running shoes.
Among the featured footwear were the LightSpray Cloudmonster 3 Hyper and Cloudmonster 3, both showcasing the brand’s approach to cushioning, comfort, and running performance.
The former features On’s innovative LightSpray technology, which creates an ultralight, seamless upper through a single automated manufacturing process. Its laceless construction is paired with CloudTec cushioning and Helion HF hyper foam for responsive running performance.
The Cloudmonster 3, meanwhile, is designed for everyday training, with its triple-layer cushioning system supporting runners as they build mileage and maintain their weekly routines.
With On Run Club, the brand also plans to organize future activities for Manila’s running community, creating opportunities for seasoned runners and first-timers to participate.
Find your fit, follow your favorite pursuit
Running may have established On’s reputation, but its collections now cater to a wide range of sports and lifestyles.
Whether you’re shopping for supportive shoes for your next 5K, specialized footwear for the tennis court, sturdy options for weekend hikes, or comfortable sneakers for everyday wear, the new store offers plenty to explore.
Moreover, with On Run Club bringing runners together, visitors can also look forward to community activities alongside their next footwear finds.
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