In the world of Natori, a kimono robe has always doubled as a cover-up, a caftan serving as a perfect light layer.
Throw-on-and-go, wear-anywhere silhouettes have been a key part of the Natori sensibility for decades. Fast forward to 2024, Resort Wear is making a hard launch as a collection of its own.
Breathable cotton cover-ups, semi-sheer sarongs, mesh mini dresses, and lightweight silk-blend slips lend themselves to an effortlessly chic escape from the pool to the beach and beyond.
The collection highlights unique Natori icons including the crane, zebra, ikat, and the infamous fish print from seasons past. Pear green, paradise blue, citron yellow, hibiscus pink, and chartreuse all contribute to the kaleidoscope of color.
After launching an extensive assortment of new core layers for the fall/winter season, Natori is brightening up for resort 2024 with the same curated emphasis on texture and monochrome.
It’s a continuation of the “complete your capsule wardrobe” story featuring a mix of solid black, midnight navy, electric pink and chartreuse balanced by touches of bi-color floral prints in both sand/white, and navy/white. And the ever-present artisanal details synonymous with Natori: 3D embellishments, embroidered cotton, embroidered tulle, and the introduction of a new featherweight techno poplin.
The overall feeling captures the essence of a day spent exploring captivating destinations with key silhouettes that take you from day to evening. The feminine full skirt, the sophisticated shift dress, silk crepe separates, and plisse with a dash of paillettes for the ultimate evening sparkle and shine. The result is a collection that seamlessly blends classic with modernity. Pieces to wear on repeat, season after season.
“I’m very proudly Filipina, I always say that my biggest asset is being a woman and being Asian,” says designer, founder and CEO Josie Natori.
The Josie Natori Spring 2024 couture collection makes good use of this heritage with unique and compelling key items rooted in the spirit of the barong tagalog. Emphasis is placed on signature shape shirts, jackets, and caftans embellished with the most intricate of floral, geometric, and beaded embroidery.
Always feminine and light in piña, luxe linen, silk dupioni, silk crepe and techno poplin. The colors are soft in peony pink and bold in chartreuse balanced with classic black and white. Tradition with a modern flair.
The collection embraces the brand’s commitment to craftsmanship and pays homage to Natori archives by infusing distinct artisan details and handcrafted elements into each garment.