Diageo Philippines wants you to drink responsibly

Drinking too much alcohol can have long-term effects on your health. That’s why it’s important to be mindful of setting drinking limits for yourself.

Reminding everyone not to go overboard with their alcohol consumption, Diageo Philippines has created a new responsible drinking campaign called “Stick To Your Limit.”

Launched last April during Alcohol Awareness Month with campaign ambassadors Nico Bolzico and Erwan Heussaff, “Stick To Your Limit” raises awareness on understanding one’s drinking limits to enjoy responsibly while keeping one’s health and wellness in check.

Here are a few tips from Diageo Philippines on sticking to your drinking limits:

1.         Establish how much alcohol you’ll have.

It all starts with being clear about what your limit is. The average alcoholic drink contains around 10 grams of alcohol, which the body can process in an hour. Keep this in mind as you drink the night (or day) away to avoid accidents, hangovers, and permanent health problems.

2.         Always eat food before and while consuming alcohol.

Food slows down the absorption of alcohol into the bloodstream by keeping it in the stomach longer.

“I always make sure I eat something before I start drinking! You can also eat something while you’re drinking to counter the effects of the alcohol,” Nico shares.

3.         Sip a glass of water in between alcoholic drinks.

Alcohol causes the body to lose fluid, which can lead to dehydration. One practical tip to drink responsibly and stick to your limit is to alternate between drinks. Down a full glass of water after an alcoholic beverage to avoid dehydration.

4.         Don’t drink and drive.

“Driving may seem like a simple, everyday activity that you’re used to, but driving while under the influence of alcohol is one of the biggest no-nos of drinking,” reminds Nico.

Too much alcohol in your system can impair your coordination and vision. It also impacts your ability to make sound judgements or choices in the moment. It’s best to have someone else drive you home if you intend to drink out.

5.         As much as possible, don’t drink your negative emotions away.

Alcohol is a depressant, which increases the risk of worsening any feelings of depression, anger, or anxiety. Drinking while experiencing these may push you to go beyond your limits.

Aside from collaborating with Diageo Philippines for several brand activations, Erwan Heussaff advocates passionately for safe and responsible drinking. PHOTO: PR/Rebel Marketing

Diageo invites everyone of legal drinking age to learn more about alcohol facts at DrinkIQ.com, their dedicated responsible drinking platform that provides information on the effects of excessive alcohol consumption on the body and mind.

The new lifestyle.