For stars Taraji P. Henson, Nicola Coughan and Marsai Martin, “joy” is owning a Kate Spade Flower Jacquard bag.
Kate Spade New York has teamed up with actresses Taraji P. Henson, Nicola Coughlan and Marsai Martin for a new Fall 2024 campaign, which includes the relaunch of the brand’s signature Spade Flower Jacquard assortment.
The Kate Spade New York Fall 2024 collection embraces the spirit of the season and the endless possibilities it holds. Classic prints and proportions, heritage details, and tried-and-true brand codes are reimagined in completely new ways—with the brand’s signature charm turned all the way up.
Related story: Kate Spade New York debuts Fall 2024 collection
The brand’s Spade Flower Jacquard handbag group is inspired by its most iconic brand identifier, the spade. The pattern has become a staple of Kate Spade New York’s handbag assortment. In a continuation of its long-term partnership with world-renowned Italian luxury textile mill Limonta, Kate Spade New York has created a new luxe jacquard fabrication, now interpreted with more depth and dimension than ever before.
“At Kate Spade, we believe in expressing joy through style that goes beyond what you’re wearing—one that continues to spark conversation and inspire you and those around you every day. And while joy is something universal, it is also so personal. We are thrilled to partner with Taraji, Nicola, and Marsai—three bold, powerful, dynamic women—as we unveil our Fall 2024 campaign,” said Jennifer Lyu, SVP and Head of Design at Kate Spade.
Henson likewise expressed her joy of being part of the campaign, saying, “I’ve long admired the unique spirit of Kate Spade New York. The soul of the brand is rooted in creativity, style, and optimism. There is a feeling of joy you have when you wear the brand. I’m proud of the incredible journey.”
Coughan, meanwhile, shared that Kate Spade New York has indeed been giving joy to women worldwide, especially hers. “I’m so proud and honored to team up with Kate Spade New York on this beautiful campaign, which has such an important message at its core. When I wrapped Season One of Bridgerton, my gift to myself was a bag from Kate Spade New York, which I still treasure. So to be part of this campaign feels like such a special moment,” she said. “Life is precious and passes so quickly. So, I make sure to take in the moments of joy as deeply as I can, as I know they’re the memories that make life worth living.”
“I’ve always been drawn to the optimistic nature of Kate Spade New York. There’s a purity to their design approach – it is playful yet sophisticated and has this authentic, clever wit.” Martin said.
Watch what went down during the actresses’ photo shoot for Kate Spade’s new Fall 2024 campaign below.
