Longchamp Beach Club debuts in Tuscany at one of the most sought-after seaside resorts on the coast.
Seaside elegance has a new address. For the first time in its storied history, Longchamp is heading to the beach—and not just any beach, but the legendary shores of Forte dei Marmi on the Italian Riviera.
The Parisian brand has transformed the iconic Bagno Felice 1 into the very first Longchamp Beach Club, an immersive style experience set against the romantic backdrop of Tuscany’s coast.
This seaside gem is the first stop of the Longchamp Beach Club concept, which will soon be unveiled in other renowned destinations. Longchamp leans into that timeless Riviera lifestyle, reimagining Bagno Felice 1 with a distinctly Paris-meets-Tuscany flair.
The private beach has been completely redecorated in Longchamp’s signature green, setting the tone for a season of understated glamour. Picture this: beach umbrellas and crisp linens fluttering in the breeze, custom backgammon boards shaded under olive trees, personalized cabin keys that feel like secret tokens, and of course, a green cocktail—crafted exclusively for the beach club—served with a side of sea view.
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All summer long, Longchamp Beach Club will host a variety of beachside events, including live music performances and a bar serving an exclusively crafted cocktail: naturally green, just like the maison’s iconic color.
To complete the experience, the nearby Longchamp boutique will offer a limited-edition of the Le Pliage Monde Forte dei Marmi designed as a precious keepsake to remember special moments in this exceptional place.
Longchamp Beach club is at Bagno Felice 1, Viale Italico 53, 55042 Forte dei Marmi. In the Philippines, Longchamp is distributed by SSI.
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