Passengers of Air France’s La Première cabin are set to sleep in style with the luxurious pajamas.
Dressing well—besides packing the essentials—is the rule of thumb when flying. Air France is showing us how it’s done the French way with its latest collaboration with Jacquemus on a set of exclusive loungewear for passengers of its new ultra-luxury cabin.
Air France, on March 19, unveiled its new take on its La Première suites, which the Parisian courier boasts as the “highest expression of travel” or “la plus belle definition du voyage” in French.
Developed in a span of three years, the refreshed La Première cabin is set to launch in select Boeing 777-300ER routes in April. It features four private suites, with each one reflecting French craftsmanship at its finest in every detail.
The suites were expanded to 3.5 square meters—25% more than their previous configuration—and each was built with five windows to bathe the entire space in natural light. Air France promises passengers complete rest on long-haul flights, with its adjustable seats and chaise lounge which turns into a bed that’s 6.5 feet long and 2.5 meters wide.
For entertainment, each La Première elite passenger is treated to two 32-inch high-definition 4K screens, a tablet with suite controls, and high-speed Wi-Fi. There are also noise-canceling headphones that passengers can connect their devices to via Bluetooth for an uninterrupted sound trip.
Elegance and sophistication are present in La Première’s materials—leather, wool, and fabrics—which were custom-designed and hand-selected by Air France. Its color palette of gray and red accents draws inspiration not only from the band on France’s flag and the airline’s logo but also from Parisian haute couture.
Taking the unconventional yet posh fusion to greater heights are the pajamas that each La Première traveler is set to receive on board. Air France has teamed up with Jacquemus to craft exclusive in-flight loungewear to match its ritzy suites.
Called “Le Pyjama,” the set of cotton loungewear comes in navy blue to match the airline’s palette. Passengers are given two options for the top: V-neck with a tailored fit and a round neck with a regular fit.
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Air France’s historic winged seahorse emblem is stamped on the front, while a grosgrain ribbon embroidered with the Jacquemus logo is at the back. A label that reads “Le Pyjama” marks the exclusivity of the pajamas.
This premium loungewear is available in four sizes to suit every type of first-class traveler. It is presented in red or blue cotton poplin pouches shaped like pillowcases and features a surrealist trompe-l’oeil design with small round and square buttons. It is reusable and for every La Première passenger to keep—if not brag.
Other than the Le Pyjama, Air France is taking its flights to the next level with other first-class perks co-developed with other French brands, including beddings by Dumar Paris, an amenity kit featuring Sisley products, and fragrances by Maison Francis Kurkdilan for both its Le Première suites and airport lounges.
While surprising, Air France’s collaboration with Jacquemus (and other brands) makes total sense, as the courier has a long history of collaborating with designers to bring more elegance to its travels. As early as the 1960s, Air France commissioned Christian Dior’s artistic director Marc Bohan to design its flight attendant uniforms.
Almost two decades later, in 1978, the airline tapped three fashion houses—Carven, Nina Ricci, and Grès—to recreate the uniforms with tricolor combinations. In 2005, it called on Christian Lacroix to redesign the uniforms that have since been a reflection of Air France’s elegance and flair.
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