“From her incredible talent to her individual style, she’s the perfect representation of our brand,” says designer Michael Kors.
Michael Kors launches its newest campaign with global brand ambassador Dahyun, a member of the global group Twice. Captured by photographer Kim Hee June, the campaign channels this season’s easy, modern glamour with the sleek and chic.
Kors adds, “Dahyun is energetic, animated and has truly captured a global audience.”
For the campaign’s imagery and accompanying videos, Dahyun captivates with looks from Spring 2024 MICHAEL Michael Kors. The musician, whose full name is Kim Da-hyun, has established a close relationship with the brand over the past few seasons, attending both the Spring/Summer and Fall/Winter 2023 Michael Kors Collection runway shows during New York Fashion Week.
She also starred in the Fall/Holiday 2023 MICHAEL Michael Kors campaign. Dahyun recently was also in attendance for the Fall/Winter 2024 Michael Kors Collection runway show this February.
For Spring 2024, Michael Kors channels a self-assured approach to dressing with a focus on chic, relaxed separates. There’s an easy, modern glamour to the ready-to-wear, with accessories that underscore the effortless yet high-impact mood. The spotlight is on two new shoulder bags, the Colby and the Tribeca, both polished, versatile designs that work day and night.
The campaign debuted on March 1 with ads running worldwide throughout the spring season. The images will appear in digital outlets, as well as on social media platforms and through traditional outdoor media placements.
In the Philippines, Michael Kors is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Makati, and Shangri-La Plaza Mall, and online at Trunc.ph and Rustans.com. Visitssilife.com.ph, subscribe to our SSI LIFE YouTube Channel, and follow @ssilifeph on Instagram and Facebook for more information.
