Don Julio 1942 makes its grand entrance in the Philippines

The spirit is the newest luxury offering of the Don Julio brand in its portfolio of premium tequilas locally.

Diageo, makers of popular liquors in the world with brands such as Johnnie Walker, continues to further develop the premium spirits segment in the Philippines by introducing Don Julio 1942 Tequila.

Marking the launch of Don Julio 1942 Tequila in Manila was a celebration that highlighted a story of deep devotion and craftsmanship found in the details. The Blackbird at the Nielson Tower in Makati City transformed into into a sanctuary of luxurious experiences, with each area of the historic structure curated to highlight craftsmanship in its many forms.

Guests at The Blackbird at Nielson Tower enjoy the flavors of Don Julio 1942. Photos from Rebel Marketing.

“At Diageo, our purpose is to be part of every celebratory occasion of Filipinos. With the introduction of Don Julio 1942 Tequila, we are excited to offer a luxury tequila brand to discerning consumers while encouraging them to drink better, not more,” says Rajesh Joshi, General Manager, Diageo Philippines.

Don Julio 1942 Tequila is handcrafted in honor of the year Don Julio González began his journey as a tequila maker. Don Julio González revolutionized the tequila industry in Mexico more than 80 years ago with unconventional methods that led to the production of one of the highest quality tequilas in the world and set a new standard for decades to come.

Processed with VSCO with av8 preset.

Don Julio 1942 is produced in small batches and aged for a minimum of two and a half years. This aging process yields a rich, complex flavor profile with notes of caramel and chocolate on the nose and heady flavors of tropical fruit, warm oak, vanilla and roasted agave on the tongue.

The spirit is packaged in a bottle inspired by the long and pointed leaves of the blue agave, making it instantly recognizable. Don Julio 1942 has two gold medals and one silver medal at the Global Spirit Masters in 2022, reinforcing its status as the top choice of premium tequila connoisseurs around the globe.

From left: Don Julio Philippines Associate Creative Director Ashleigh Rye, Daniel Peters, Diageo Philippines General Manager Rajesh Joshi,  Don Julio Philippines Associate Creative Director Raymond Gutierrez, Don Julio Global Ambassador Karina Sanchez, Don Julio Philippines Creative Director Michael Concepcion, Diageo Philippines Marketing Director Nio Judalena, Diageo Philippines Commercial Director Flo Loreto-Lao.

Don Julio Tequila is now available at S&R, Zalora, and through Diageo Private Sales via For more information about Don Julio 1942, visit or follow @donjuliotequila on Instagram.

Drink responsibly. Visit to learn more about alcohol facts.

The new lifestyle.