Shang Properties, Inc. takes exemplary life spaces to greater heights as it welcomes a new chapter represented by a fresh logo and brand story.
Shang Properties’ new logo pays homage to its previous emblem, with elements and colors that have strong ties to the brand and its DNA. Its typeface has been updated to reflect a subtle tone of modern luxury and sophistication. The Crane, a symbol that has become synonymous with Shang Properties, has been simplified to reflect a clean and streamlined look.
Symbolizing longevity, strength, and perseverance, the continued use of the Crane in the Shang Properties branding shows the company’s commitment to creating inspired spaces that are meticulously designed with careful attention to details.
“Since 1987, Shang Properties has crafted extraordinary moments. All our projects are grounded on thoughtful architecture and development, exquisite taste, and the utmost regard for privacy and exclusivity. We are inviting you to rediscover how paying attention to all the details—large and small—makes all the difference,” says Jose Juan Z. Jugo, Executive Vice President of Shang Properties.
These details shine through across all of Shang Properties’ projects, from the physical aspects of the spaces to the experience provided by its staff and services.
Every development in Shang Properties’ portfolio is designed with intention, from port-cochere entryways and landscaped arrival courts to curated lobbies, expansive rooms, and premium amenities.
The Enterprise Center and Aurelia Residences bring to life Shang Properties’ design philosophy. The former boasts of two neoclassic towers of granite stone and antique silver glass, with crowns of gleaming steel at its summit. Meanwhile, Aurelia Residences, Shang Properties joint venture project with RLC, features bespoke homes evoking the Italian ideal of sprezzatura, an effortless and understated kind of classic elegance.
Shang Properties exhibits its exquisite taste down to the finest of details. This is evident in Shangri-La Plaza, one of the country’s most established shopping and lifestyle destinations. The space is an experience and a lifestyle, complete with a mix of high-end brands and services in commercial zones.
Entering a Shang Properties space means experiencing unmatched services and amenities that cater to residents’ and customers’ needs. Its international background and affiliations promise a distinct Shang experience that is uniquely personal in all details.
Homeowners of a Shang Properties residential development enjoy accessibility and convenience through its amenities and services such as 24-hour attended lobbies and concierge services, modern fitness studios, and gathering spaces that open to the outdoors.
With skyline views, luxurious amenities, and a sought-after address, One Shangri-La Place sets the benchmark for luxury developments in the country, providing its residents everything they could need all within reach with direct access to Shangri-La Plaza Mall. On the other hand, The Rise offers open lounge areas, a workspace, and a relaxation and wellbeing zone. It also has its own retail center, the Assembly Grounds, which has a variety of dining options and essential services.
Part of the Shang Properties experience is exclusivity. Each property offers a sense of community while maintaining privacy.
Shang Residences at Wack Wack, a resort-inspired residential property, features verdant landscaped gardens neighboring the iconic Wack Wack Golf & Country Club. Residents can retreat into their own private oasis with a sweeping view of 18-hole championship golf courses or the picturesque Makati skyline. City-dwellers can enjoy luxury at Horizon Homes, located within Shangri-La at the Fort. There are only five units per floor, with dedicated lifts, private amenities, entertainment areas, round-the-clock security, and personal concierge services.
With its exquisite taste and strong attention to detail, Shang Properties expertly selects and delivers world-class developments that go beyond people’s expectations. The refreshed logo and brand story signifies a leap forward and re-establishes the developer as the leading brand in the premium real estate market.
For more information about Shang Properties, please visit www.shangproperties.com or follow @shangproperties on social media.