K-pop megagroup BTS teams up with Unicef for a mental health campaign

The #OnMyMind initiative aims to support and improve the mental health of the youth around the world.

“Armys” have another reason to stan K-pop juggernaut BTS even harder. The group recently collaborated with the United Nations Children’s Fund (Unicef) for the global #OnMyMind initiative. The campaign aims to support and improve the mental health of youth around the world.

Launched on April 22, it advocates for the right of every child and young person to grow up in a safe and inclusive environment, protected from all forms of violence.

The #OnMyMind campaign advocates for the right of every child and youth to grow up in a safe and inclusive environment. Photos from Unicef

To help kick off #OnMyMind, BTS, its label Big Hit, and Unicef are offering those who wish to participate in the opportunity to send electronic postcards via the Korean Committee’s Unicef website to share their stories, what’s on their mind, and difficulties they may be facing. E-postcard submissions may be chosen to appear on the website’s gallery for others to view and help promote a sense of community and support and the idea that no one is ever really alone. 

In a video released on Unicef’s social media platforms on April 22, BTS leader RM stressed the importance of self-love. “When I start feeling lost, I remember the words: Love yourself. Speak yourself,” said the South Korean singer/rapper.

“Now, more than ever, we must try to remember who we are and face who we are,” the 29-year-old, whose real name is Kim Nam-joon, added. “We must try to love ourselves and imagine the future.”

At the end of the video, all seven members of BTS—Jin, Suga, J-Hope, RM, Jimin, V and Jungkook—echoed the words: “Life goes on. Let’s live on.”

The #OnMyMind campaign is not the first time BTS and Unicef have teamed up for a good cause. This is, in fact, already the second part of their hugely successful Love Myself initiative, which started in 2017. Part one focused on violence prevention against children and teens, as well as support programs for victims of violence.

According to Unicef, BTS and their loyal Armys have contributed more than 8.9 billion won (S$8.8 million) to the Love Myself campaign, which includes the sale of Love Myself merchandise and album profits.

To know more about the #OnMyMind campain, visit https://www.unicef.org/on-my-mind.

Associate Editor

The new lifestyle.