The fair just wrapped up at SM Megamall Fashion Hall, and it was all about celebrating the best in Filipino beauty.
Over 50 local brands, from micro to medium enterprises, came together to show off what they’ve been working on—and let’s just say, there were a few that really stood out. From skincare powered by local ingredients to makeup that’s as fun as it is functional, here are the brands and products that caught our attention:
Snoe Beauty has always been about blending practicality with a bit of whimsy, and their offerings didn’t disappoint. Their Cover Up Concealer is a good pick for those looking for effective, everyday coverage. It’s lightweight, buildable, and waterproof—good for hiding scars, puffiness, and blemishes without feeling heavy. And if you’re after a natural glow, the Cheek A Time Ultimate Cheek Palette is your go-to. With its range of pink blushes, it adds just the right amount of color to brighten up any look.
Dermtropics focuses on effective, no-fuss skincare with its Raw Coconut Daily Moisturizing Hand and Body Lotion. Lightweight and fragrance-free, this lotion helps nourish, hydrate, and soothe dry skin. It locks in moisture and keeps skin soft without any greasiness. Perfect for a straightforward hydration routine.
Dreamcake is all about versatility. Their Face & Body Icing is a non-sticky cream that brightens, smooths, and evens out skin tone, designed to be used on both the face and body. It’s perfect for those who like to keep things minimal without skimping on results. Then there’s the Skin Glaze First Essence, which does the job of a toner, essence, serum, and moisturizer in one go, streamlining your routine while keeping your skin looking fresh and dewy.
Pili Ani takes a different route by focusing on ingredients sourced directly from the Philippines. Their Self-Care Night Recovery Oil blends pili and elemi oils to hydrate and repair the skin overnight. It’s ideal for anyone looking to add a touch of luxury to their nighttime routine while supporting local, sustainable practices.
Pure Culture is pushing boundaries with its science-driven approach to skincare. Their Wild Algae line is designed for oily and acne-prone skin, featuring marine-based ingredients known for calming, hydrating, and brightening effects. The 3-step “skipcare” routine is perfect for anyone looking to keep their skincare simple yet effective, focusing on treating and de-stressing the skin from daily irritations.
Diwatang Maria brings a fresh perspective to the table with its use of indigenous Filipino ingredients. Their Diwatang Maria Cacao beauty bar is made with cacao, known for its antioxidant properties. It’s crafted to cleanse and nourish both the face and body, making it a versatile addition to any skincare lineup.
But the DTI Beauty Fair wasn’t just about browsing new products; it was an engaging experience that invited attendees to immerse themselves in the local beauty landscape. There were product sampling stations, live makeup demonstrations, and opportunities to test products firsthand, offering a chance to explore and understand what sets these brands apart. The fair also served as a networking ground, where brands could interact directly with consumers, potential distributors, and each other.
The fair highlighted a local beauty scene that’s not just growing but evolving, with a clear emphasis on sustainability and innovation. Keep an eye on these brands, they’re worth watching.
