These homegrown labels are testament to heritage, expression, innovation, and intentional entrepreneurship.
Across the Asian turf, the Philippines has thoughtfully catapulted a culture of creative commerce where trailblazing women transform personal passion into breakthrough brands. Filipina founders have steadily shaped a market that merges inclusivity and individuality—launching homegrown labels that reflect the territory’s beauty and fashion benchmarks.
1. Ellana Cosmetics – Theresa Carbonel and Coney Avellana
Ellana Cosmetics bolsters sustainable beauty via mineral-based makeup and eco-friendly packaging, fusing ethical values and conscious cosmetics.
2. Lana PH – Riza Lana Sebastian
Lana PH fostered a cult following with its signature natural sunflower beauty oils, boosting an environment-oriented ethos through founder Riza Lana Sebastian’s thrust for sustainable skincare.
3. GRWM Cosmetics – Mae Layug
Started by beauty content creator Mae Layug, GRWM Cosmetics showcases cruelty-free cosmetics formulated for diverse Filipino dermatological concerns and skin complexions.
4. Pili Ani – Rosalina Tan and Mary Jane Ong
Mother-daughter duo Rosalina Tan and Mary Jane Ong masterminded Pili Ani, a skincare system powered by pili tree oil that originates from Bicol.
5. SkinPotions – Jonah Sison
After struggling with her own skin adversities, Jonah Sison founded SkinPotions, a fast-growing skincare gem best known for branding, playful packaging, and fuss-free formulations.
6. Colourette Cosmetics – Nina Ellaine Dizon
Nina Dizon’s Colourette Cosmetics highlights inclusive hues, suiting Filipino skin tones and everyday tastes.
7. Filipinta Beauty – Hana Acabado-Kirchhoff
A tribute to the vibrant tapestry of local Filipino lifestyle and culture, Filipinta Beauty is created by multimedia boss Hana Acabado-Kirchhoff, celebrating a concept that features Filipino tradition.
8. Clocheflame Beauty – Raiza Contawi
Clocheflame Beauty, founded by Raiza Contawi, blends artistry and affordability with functional makeup designed for modern consumers seeking a captivating but wearable beauty product portfolio.
9. Happy Skin – Jacqe Yuengtian-Gutierrez and Rissa Mananquil-Trillo
Originally owned by Jacqe Yuengtian-Gutierrez and Rissa Mananquil-Trillo, the Happy Skin brand champions skin-caring innovation infused with intentional ingredients.
10. Issy – Jasmine Chua
Co-founded by Jasmine Chua, Issy (formerly Issy & Company), centers on cruelty-free and customizable palettes, promoting easy-to-use everyday makeup for the busy beauty maven.
From skincare laboratories to cosmetics counters, these entrepreneurs trace the signature of Filipino standards. Their businesses typically focus on formulations suited for morena skin and tropical weather. Through a tailored touch, they tap into the Filipino identity, local lifestyle, and style sensibilities.
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