What is East Coast elegance and how to wear it with style

Fashion trends pop up and down, and let’s face it, trying to catch up with them can lead you into a cycle of purchasing and decluttering old clothes. Good thing is that there are certain looks that never go out of style. The East Coast style is one to keep you looking elegant and put-together, whatever the season or occasion.

This style is defined by a traditional, sophisticated, and polished aesthetic, which has existed for a considerable period and is widely visible today. In fact, it is being used not only in fashion but more so in interior design. It often features classic silhouettes, high-quality materials, and neutral color palettes, reflecting a sense of tranquility, elegance, and timelessness.

East Coast fashion incorporates a business-oriented look that blends preppy, nautical, and classic styles altogether. It emphasizes layering and minimalist clothing with structured shapes, lots of texture, and toned-down colors that evoke a vintage vibe. If this sounds familiar to you, it’s likely because East Coast style is starkly similar to the “quiet luxury” or “old money” aesthetic.

Wardrobes contain an abundance of classic staples, like buttoned-down shirts, basic tees, twill blazers, well-tailored trench coats, and knit sweaters, with fine detail and quality craftsmanship. These timeless pieces are combined to create outfits characterized by chic and elegant layering.

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As the name suggests, East Coast fashion reflects the style of residents of the East Coast, particularly those living in New York, Boston, Philadelphia, and Washington D.C. If you’re residing on this side of America, you’ll deal with winter, fall, summer, and spring. This means having a bigger variety of choices when picking outfits. And like most of the residents in this area, you’ll likely go for items that can be mixed and matched, not only through the changing weather but between your work and gimmicks from day to night. 

New York, known as the fashion capital of the USA, best represents fashion on the East Coast. It is, after all, home to the biggest fashion magazines, including Vogue, Harper’s Bazaar, Vanity Fair, and InStyle, along with fashion brands like Coach, Kate Spade, Michael Kors, Ralph Lauren, Calvin Klein, and Tommy Hilfiger.

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When walking in the streets of this famed city, you’d see people going about their days wearing outfits that are effortlessly chic and stylish. Think Blair Waldorf in her tweed blazers, A-line dresses, or pencil skirts in Gossip Girl, or Charlotte York in her crisp white dresses, muted trench coats, and beloved pearls in Sex in the City. Women—and men—with this type of timeless and sophisticated style live around New York and the rest of the East Coast.

Thom Browne High Summer 2025: A masterclass on East Coast elegance

Want to cop this style that’ll keep you looking elegant and refined in all circumstances? Look no further than Thom Browne’s High Summer 2025 collection, which serves as a masterclass in classic and tasteful East Coast fashion. 

The new capsule is a fusion of timeless, sharp tailoring and breezy, upscale charm. It draws heavily from East Coast preppy holiday lifestyle: day parties at the garden of a summer estate, tennis in the afternoon, and posh pool parties under the stars. The American designer’s latest collection is for stylish elites who enjoy dressing well for everyday moments without the frills.

It was unveiled on social media through a carousel of artful imagery and a caption that reads, “Meet me at the garden” and “Make yourself at home,” giving off the vibe that this season is designed for grace rather than grandiosity. And while the imagery projects a sense of grandeur, the collection is a curated presentation of subtlety and sophistication that serves quiet confidence.

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The collection features ensembles that are both classic and tasteful, emphasizing pieces that are tailored for the warm weather. It is characterized by structured tailoring complemented by lightweight fabrics, such as linen and seersucker. Standout pieces include breezy sportscoats, pleated trousers with matching ties, and fitted polos. 

Also featured are pin-striped blazers and classic gray suits that seamlessly transition from garden party to after-dinner drinks, as well as four-bar cardigans that combine Browne’s signature detailing with its expertise in delivering ease and comfort.  

Thom Browne’s High Summer 2025 capsule is now available on the brand’s website and its retail stores in New York, London, Milan, Tokyo, Chengdu, and Hangzhou.

All photos from Thom Browne

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Associate Editor

The new lifestyle.