Dragons come alive in Gucci’s latest campaign

As the Year of the Dragon draws near, Gucci presents a new capsule collection in celebration of the cherished festivities.

The Lunar New Year marks a time when families and communities gather to honor time-tested traditions. Anticipating the arrival of spring, the period fosters a festive spirit that invites joy and good fortune for the year ahead.

Capturing the essence of the season, Gucci captures actor Zhou Yiran and actress Tian Xiwei in intimate portraits and scenarios that draw from the collective imagination about this joyous time of year. Celebrating love and togetherness, the couple sports the House’s latest capsule collection while enjoying comforting hugs and heartfelt smiles—seemingly simple yet precious moments that weave into the tapestry of new year traditions, connecting people and generations.

All photos from Gucci.

Gucci’s Year of the Dragon capsule collection is a curated selection of ready-to-wear, handbags, shoes and accessories for Women and Men, mixing the House’s codes and iconic motifs with dragon symbols, emblems of harmony and prosperity. Cozy knitwear, colorful sneakers, signature handbags and leather accessories along with silk, silver jewelry pieces and eyewear compose a sophisticated collection of pieces, perfect for gifting whether to the beloved or to oneself.

Gucci’s capsule collection for the Year of the Dragon is available at select Gucci boutiques and online at gucci.com.

The new lifestyle.