For Longchamp, the village of Saint-Tropez is at the heart of stories that have marked the ages.
Silk shorts, a macramé top, a dress with daring cut-outs and a basket. When the Longchamp University student goes on vacation, she never forgets to stay stylish.
Taking to the open seas on spring and summer break is the right attitude for all Parisian students. Students at Longchamp University like to make a stop in Saint-Tropez, a place as mythical as the City of Light.
From the film La Piscine (The Swimming Pool) to Et Dieu… créa la femme (And God Created Woman), the village of Saint-Tropez is at the heart of stories that have marked the ages. Today, the girl who stays in Saint-Tropez still loves freedom, laughing in the sunshine and dressing lightly with a chic, glamorous twist.
“Just as the Parisienne has that little je-ne-sais-quoi, the Saint-Tropez girl also has an indefinable charm born of the region’s gentle way of life. I imagine liberated, joyful women strolling around barefoot with a basket,” says Sophie Delafontaine, Longchamp’s artistic director.
From strolls through typical alleyways to cocktails on the terrace of a famous café, ice cream tastings on the harbor or the beaches of Ramatuelle, these students play it cool in upcycled shorts and bras, macramé dresses and swimsuits highlighted with the famous bamboo, emblem of the house, found on the Roseau bags. On their feet, they wear clogs or the famous « nu-pieds » created in collaboration with the Tropezian house.
Under the sun, the student forgets her course bags. She opts for Le Pliage basket woven from palm leaves or Le Pliage net with crochet-style daisies. The baguette-sized Roseau bag or the Epure bucket bag are perfect for outings in the village. Even if the warm weather means they’re lighter, the students are keen to maintain a certain allure on vacation. Staying stylish is their goal, even by the sea.
What to remember about the summer look: the cheerful detail, colored pearls attached to bags or belts on tunic dresses? Strawberry, apricot, purple, green, beige, orange, the colors are inspired by the sunset.
Longchamp has collaborated with the Anaka NGO of craftswomen in Madagascar to create Le Pliage baskets woven from palm leaves, or the crochet daisies on the net bags. This association contributes to the education of children in Madagascar and the emancipation of women by helping them to enter the world of work.
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